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Willy Stiggelbout

Principal, Carbon Design Group
Seattle, WA
Willy Stiggelbout is the founder and coach of Carbon Design Group in Seattle, Washington. After spending too many years at Stanford and the University of Washington, Willy developed printers for HP, yacht sails for North Sails, and aircraft electronics for most of the world’s premier airframe makers. Willy is proud to be part of Carbon, a leading full-service product design and development firm. Carbon delights clients by blending insight from research, intelligence from strategy, and brand-specific design with end-to-end engineering expertise. Carbon collaborates with clients to define brands, expand offerings, and improve market relevance to end users. As a result of this strategic approach, Carbon has built enduring relationships with market leaders that include Microsoft, Intel, Medtronic, Philips, and many more.

Willy's News Feed

Adventures in Product Development: Avoiding the Six Major Pitfalls It's a pleasure and pain salad. It's a game of risk and reward. It's an adventure. What drives successful entrepreneurs and product developers? After nearly 20 years in this business, I opine it's the adventure. Those who imagine and develop new products stand alongside the most daring mountain climbers, hands held high, when life asks, "Who'd like an extra heaping helping of adventure?" Posted Thu Sep 16, 2010
Blindsided: Overcoming the Unforeseen The viral pictures of the whale breaching onto a yacht took me back to a pivotal moment in a long-distance sailing race years ago. As our team worked the zephyrs about 270 miles off the Washington coast, we spied a pod of gray whales not far off to port. The morning sun glistened off their backs as they ambled north. We'd just finished breakfast, so our entire crew was on deck appreciating the scene when one whale turned abruptly, accelerated, and put our broadside in his cross-hairs. Posted Fri Jul 23, 2010

History

Member for
1 year 44 weeks