West Shell III

Chairman and CEO

In April 2005, West joined the Board of Directors and assumed the role of chairman and CEO of Healthline. Prior to joining Healthline, West served as CEO and president of Sapias, a leading provider of mobile workforce management solutions for large enterprise customers such as Time Warner, ServiceMaster, and Hudson News.

From 1997 to 2001, as chairman and CEO of Netcentives, West created one of the most powerful e-marketing companies, managing over 50 million consumer relationships on behalf of more than 200 blue chip customers in 10 countries. Within three years the company was generating over $70 million in revenues. West successfully led an IPO and, during his tenure, raised more than $150 million in private and public funds from leading investors to a $3 billion market capitalization.

West earlier co-founded and served as managing partner of Pacific Marketing Group, one of the largest independent marketing agencies on the West coast, which he sold to D'arcy, Masius, Benton and Bowles.

West has also held various product management and marketing positions at Atari, Coopervision, Grey Advertising (P&G) and Johnson & Johnson. He is happily married with four children and is an avid kayaker, skier and fly fisherman.




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