Buyer Beware: 3 B2B Public Relations Don'ts PR is often, to its misfortune, confused with advertising. Yet, the two are as different as say the proverbial country mouse is from its city relative. Public relations, at least in the B2B world, is all about credibility, education, thought leadership. And, yes, it’s about self-promotion, but done in a way that bolsters credibility.
Updated Tue Feb 7, 2012
How to Turn a B2B Company in a B2B Thought Leader Businesses are so focused on what they do--and the doing of it--and not enough focused on who they are and what they know.
Updated Mon Jan 30, 2012
Transforming PR For A Mobile World While everyone’s business has been forced to change in this 24/7 always-on, mobile world, PR professionals still tend to release news according to our schedule and timing, not that of the media. What if you reverse the equation, and instead of reaching out to journalists on your schedule, get them to find you?
Updated Sat Jan 7, 2012
PR Gurus' Top Tips For Pitching And Storytelling In The Digital World Web 2.0 technologies have transformed public relations, making it far easier to connect not only with the media, but also with bloggers and customers. Yet, many companies are not getting the full range of benefits from public relations.
Updated Wed Nov 16, 2011
10 Easy Ways To Improve Your PR Creating steady media buzz isn't rocket science--here's how to start building rock-solid PR.
Updated Wed Oct 12, 2011
A PR Professional's Code Of Ethics ConAgra recently pulled a bait-and-switch on bloggers when it invited them to sample high-end, chef-prepared Italian food, but swapped in its frozen entrees instead, casting a pall on the PR industry. Used correctly, PR is rooted in transparency, not duplicity. To whit, a code of ethics for PR professionals.
Updated Thu Sep 15, 2011
5 Steps To Get Your Business Ready For Mastering Google+ B2B companies have traditionally been laggards in social media. But the recent launch of Google+ -- which will eventually be available for business use -- has the potential to hugely transform the way B2B companies engage online. Here's how to prepare.
Updated Tue Aug 16, 2011
6 Ways B2B Companies Can Benefit From Twitter Even With Google+ We often hear about the latest food truck owner tweeting his/her specials to hungry customers or Dell hawking its latest deals, but what the heck has as that to do with us in the B2B space?
A lot and a little it turns out.
While in all likelihood we don't have a hot offer to promote in 140 characters or less, there are a lot of other benefits for B2B companies to participate in Twitter.
Updated Tue Jul 12, 2011
The Truth About Public Relations What is it with The Economist and public relations? So far this year the magazine has written two diatribes against public relations practitioners, referring to PR people as "flacks," slime-slingers," members of the "dark side," and "urban foxes." Whatever happened to objectivity and reality?
Updated Thu Jun 9, 2011
The Secret To PR Success In An Always On World The Internet has made it possible for anyone to showcase his or her expertise via a blog and other social media.
Updated Tue May 10, 2011
9 Tips to Get People Reading Your Web Copy People aren't pouring over your copy, but skimming it for keywords. The first paragraph of an article is the most likely to be read as well as the beginning few words of a sentence. In fact, the average person reads just 20% of what you write.
Updated Fri Apr 22, 2011
12 Reasons to Start Shooting Video Today B2C marketers are not alone in jumping aboard the video marketing bandwagon. If YouTube is any indication, B2B marketers are increasingly utilizing online videos to inform and engage, and to take advantage of the increasing numbers of Internet users with high-speed connection.
Updated Wed Mar 23, 2011
The 2 New Roles for Public Relations in a Digital Age Are you putting your money where your customers are?
Updated Fri Feb 25, 2011
3 Key Reasons to Use Press Releases to Get Business One of the trends in PR today is that press releases are not
just for the media. The reins of power have shifted and PR professionals and
their clients can now get their messages directly to the public via news search
engines like Yahoo News and Google news. They are no longer beholden to the
media to get the word out.
Updated Mon Jan 31, 2011
How B2B PR Will Succeed in 2011 Elizabeth Sosnow claims the age-old model of PR is at risk, implying that a focus on social media, press releases, by-lined articles, trade shows, and other traditional PR staples misplaced. In its stead, she recommends content marketing.
Updated Tue Jan 18, 2011
The Rise of B2B PR Wow, the year hasn't even ended we're getting another shellacking. I'm referring to the Economist's potshot-riddled article, titled "The Rise of Image Man" that paints PR people as manipulators, spin doctors and generally inferior folk who still can't get a seat at the head of the corporate table.
Updated Mon Dec 27, 2010
How B2B PR Drives Sales A recent blog post on the HubSpot blog raised a lot of PR hackles including my own. The anger quotient was ratcheted up immediately with the article's title, "Why PR Doesn't Drive Sales."
Updated Mon Dec 13, 2010
Why You Need a Business Personal Brand We're so focused on creating our own personal brands--our street cred so to speak--that sometimes we forget that a business, especially if it sells to other businesses, needs a personal brand.
Tue Nov 30, 2010
Top 10 Tips to Getting PR in a Web 2.0 World Social media and the Internet have forever changed
the nature of PR and marketing. The upshot is that businesses have so many more opportunities to get the word
out. In fact, no company today has any excuse not to be promoting itself--and getting noticed.
Mon Nov 15, 2010
