1 Professional Recommendation

Member Since 12/20/07 | Last Update 5/29/08

Valeria Maltoni

Director, Marketing Communications
Technology
United States

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Go to -> http://www.conversationagent.com

 

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In observing what is happening to the marketplace and the blurring of traditional business roles, it has become increasingly clear to me that what we have called the experience economy from the homonymous book by Joseph Pine and James Gilmore and the new conceptual age with Daniel Pink, has become a conversation.

 

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Member Blog | 1 recommendation | December 01, 2008 6:30 am
Customers can be the service for your organization, if you let them. Are you open to treating your interactions with them that way?I posed the question to people on Twitter - a service...
Member Blog | 1 recommendation | November 24, 2008 6:41 am
Almost a year ago, I wrote about how Best Buy handled...
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Comment: Perhaps those companies that fear what you describe would prefer their competitors doing such a great job of addressing questions and fielding comments that they would not need to even plan...
Member Blog | 1 recommendation | November 17, 2008 6:40 am
It seems that not a day or an hour goes by without a company thinking about asking customers to help design and define not just the marketing tactics for their product, but the product itself. ...

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