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Ty Montague

CEO, Co Collective
New York, NY
After 20+ years in traditional advertising, Ty and his partners Rosemarie Ryan, Neil Parker and Richard Schatzberger launched Co Collective in September of 2010. Co is a story-led innovation collective -- a collaborative platform designed to help large marketers navigate the complexities of creating multi-disciplinary innovation teams and building meaningful connections with customers in the post-television world.

Ty is happiest when things are under construction, which may be why he has spent his career as an innovator and agent of change.

As co-president and chief creative officer at JWT North America, Ty and his partner Rosemarie helped lead a five year transformation of the agency. This effort culminated with JWT being named Adweek magazines 2009 Global Agency of the Year – the first award of its kind for JWT and parent company, WPP.

Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden and Kennedy and worked at the New York office of Chiat Day.

In 2010 Ty was honored in Creativity Magazine’s “Creativity 50," celebrating ‘the most influential and inspiring creative personalities in the past year.’ In September 2010, Ty was named an OMMA “Digital Allstar.”

Ty's work has been recognized in every major creative competition in the industry, including The International Andy Awards, The One Show, Cannes, Communication Arts, D&AD, Clio and The Effies. His work is also part of the permanent collection of the Museum of Modern Art. Creativity Magazine has named Ty one of the 50 most influential creatives of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.

Follow Ty on Twitter: @tmontague
Visit Co Collective: www.cocollective.com

Ty's News Feed

When Choosing An Ad Agency, Don't Consider Size; Consider Collaboration The debate between big advertising agencies and small agencies and which is better rages on, but success has nothing to do with size--instead, winning agencies are determined by a different metric altogether: collaborative vs. non-collaborative. Updated Mon Aug 22, 2011

History

Member for
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