Ty Montague


Ty Montague is CEO of co:collective and author of “True Story: How to Combine Story and Action to Transform Your Business.” After 20+ years in traditional advertising, Ty and his partner Rosemarie Ryan joined together with two other seasoned experts from outside advertising, Neil Parker (business strategy) and Richard Schatzberger (technology experience) to launch co:collective in September of 2010. Co:collective is a growth and innovation accelerator that specializes in inventing and re-inventing products, businesses and brands. Co: has been engaged by YouTube, Google, Microsoft, GE and Kohl's among others. Ty is happiest when things are under construction, which is why he has spent his career as an innovator and agent of change.

As Co-President, Chief Creative Officer, JWT North America Ty and his partner Rosemarie Ryan helped lead a 5-year transformation of the agency. This effort culminated with JWT being named Adweek magazine's 2009 Global Agency of the Year—the first award of its kind for JWT and parent company WPP.

Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy and worked at the New York office of Chiat Day.

Ty is an author and frequent speaker on the topics of innovation, leadership, business transformation and the power of story. He has also been a speaker and guest lecturer at many leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. His first book “True Story: How to Combine Story and Action to Transform Your Business” (2013 Harvard Business Press) launched on July 16, 2013. Creativity Magazine has named Ty one of the 50 most influential creative minds of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.

Ty has two sons, Miles and Mackinnon and lives in Westport, Connecticut with his wife Dany and their beagle Jerry.