Inside the Urban Demographic Mindset
About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a quandary.
Posted Mon Jun 29, 2009
To Reach Multicultural Youth, Go Mobile It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in the technology category, or how brands use technology to market to this segment, the conversations have been almost nonexistent.
Posted Fri Jun 26, 2009
What Are You Doing About It? How important is it for brands to give back to the communities that make up their target markets?
Posted Wed Jun 24, 2009
Urban Lifestyle Demographic: Walking Through Colorblind Corridors With the '80s Babies If today's youth are truly a colorblind demographic, how does that influence the way brands should market to them?
Posted Tue Jun 23, 2009
There Are No Shortcuts
I remember watching an interview with President Obama back in February, right around the time that Alex Rodriguez admitted to taking steroids. Although A-Rod was not the focus of the interview with President Obama, the reporter did ask the President his opinion of A-Rod admitting to steroid usage. The President's response was simple yet very insightful and something that has stuck with me ever since.
Posted Mon Jun 22, 2009
