Senior Vice President / Executive Vice President
McMurry, Inc.
United States
Troy Jensen has spent his career integrating the best of digital marketing campaign strategy, sales, technology, and reporting into sophisticated offerings built on the strengths of industry-leading technology solutions for his clients. His areas of expertise include generating new business, deploying innovative online technologies and business development models, early-stage fund raising, growing and monetizing site and network traffic, and structuring world-class sales and account management teams to maintain a longtime loyal client base. Troy has lead both ad agency, online ad network and publisher teams responsible for selling and implementing over $350 million dollars in digital advertising and online content syndication revenue during his career. Troy has spent the past 12 years working with many Fortune 500 clients and entertainment brands on a wide range of digital marketing campaigns, branded and unbranded digital entertainment content and site traffic monetization modeling. His areas of expertise include assisting online media brands create revenue by building sales capabilities and business development, cross-media campaign integration, advanced Web 2.0 social media executions, mobile marketing and application development, digital ad agency operations, creation of branded and unbranded digital media content, online gaming and has had extensive experience in online video content syndication and distribution. Troy regularly speaks at digital forums and events, and has contributed to articles and research in relation to the latest happenings in the Interactive medium. Troy currently lives in Southern California and Arizona, and when not consumed by all things digital, his personal passions include flying (Troy has attained his private pilots license and is training for his instrument rating), golf, sailing, world travel and tries to find as much time as possible to indulge in reading, especially world history, business, political science and novels.
"Ready, Fire, Aim!"
www.fastcompany.com/user/105594
Senior Vice President / Executive Vice President, McMurry, Inc.
Private, 101-500 employees, Marketing / PR / Advertising industryTroy Jensen is Executive Vice President of Digital Strategy for McMurry, Inc., one of the largest privately-held marketing and communications firms in the United States. He oversees all new business initiatives for the agency as they relate to digital marketing, the planning and implementation of high-level digital advertising campaigns, and management of the agency's internal digital media team operations.
Specific duties include: advanced development of agency’s Interactive capabilities; creation and implementation of digital strategy and business development; overseeing and training existing and new staff in the digital marketing space; development and assistance in the execution of ad-supported websites with the McMurry Custom Media Group; conceiving synergistic digital advertising capabilities between McMurry Advertising Agency and McMurry Online Services Group to remove duplication and inefficiencies, and overall creation of a holistic digital environment throughout McMurry.
President, Jensen Digital Media, Inc.
Private, Sole Proprietor employees, Marketing / PR / Advertising industryJensen Digital Media is a consulting firm based in Los Angeles dedicated to assisting digital media companies create revenue for their digital assets by building sales capability, ad sales representation, assistance with fundraising efforts, enhancing business development and site monetization efforts, and assisting with exit strategies. Jensen Digital Media provides sales representation services for several high-profile online publishers, content providers, digital studios and ad networks in the digital space, as well as consultative services for video content syndication and distribution online.
Senior Vice President / Executive Vice President, Optimate Networks, Inc.
Private, 21-50 employees, Marketing / PR / Advertising industryTroy Jensen served as Senior Vice President of sales and marketing for Optimate Networks, Inc., a leading digital video distribution network. Optimate repackages professional video assets for optimal worldwide distribution on the internet. Jensen's tenure with Optimate saw the network achieve record year-over-year ad sales revenue increases in every quarter. In his first three months with Optimate, ad sales revenue jumped 800% from the preceding quarter. He also assisted with publisher and branded video entertainment content acquisition efforts, and in 2008 Jensen attained one of his proudest career achievements - helping Optimate obtain it’s first major content syndication agreement with a major broadcast television network. Jensen was named the early lead in those negotiations by Optimate’s CEO and Founder Chris Churchill, and was afforded the opportunity to work closely with Churchill during his time at Optimate, lending him invaluable insights into the Interactive industry.
Senior Vice President / Executive Vice President, Edge Interactive Media, Inc.
Private, 21-50 employees, Marketing / PR / Advertising industryTroy served as President and Founder of Edge Interactive Media, Inc., a full-service interactive ad agency specializing in producing online video productions and Interactive marketing advertising campaigns. Edge assembled a team with expertise in navigating the constantly-changing Interactive landscape as mediums merge, video content migrates, and consumer behavior shifts. Edge Interactive excelled at helping advertisers and publishers alike in creating the intimate brand connection so important in building awareness and meeting defined campaign goals. Troy also oversaw online video content syndication strategies and site monetization. As a result of Jensen's long history and expertise in online advertising, Edge was able to form strategic partnerships with several high-profile Interactive technology platforms to solidify an agency technology infrastructure with the ability to provide granular targeting and reporting in real time.
Senior Vice President / Executive Vice President, Swafford & Company Advertising, Inc.
Private, 21-50 employees, Marketing / PR / Advertising industryTroy served as Executive Vice President, Interactive Advertising at a full service advertising agency. Brought on board to build out the Interactive Division, he oversaw from inception a digital advertising division that was responsible for a long period of growth for Swafford & Company. Troy was responsible for overseeing a wide range of Interactive advertising executions, including strategic media planning and campaign execution, cross media integration, rich media executions, search engine marketing, developing creative concepts for the online medium, mobile initiatives and online video productions. Included in his responsibilities was new business growth, and he helped drive annual increases in revenue for seven of the almost eight years he served at the agency.
Northern Arizona University, Arizona, United States
Bachelor’s degree, 1994.
Areas of study: Marketing, Political Science
Awards: Awarded the Governor of Arizona's Scholastic Achievement Award for achieving SAT scores in the top 1% of the state in 1991.
Activities and societies: Sigma Phi Epsilon
