Hey! My name is Tom Ajello. I am an Interactive Specialist and have dedicated my career on focusing on the development of interactive experiences and interactive marketing strategies for honest brands. I enjoy working with those that care to make change and are ready to truly make waves in order to be relevant to today's consumer. My goal is to help these brands have meaningful, lasting and valuable connections with their customer. Advertising was once about catchy lines and how loud you sang them. Now it is about how much you respect the consumer by delivering meaningful brand interactions that they will derive value from. It's about the experience you create for them - not about reach, grps or how much you've spent on your media budget. I choose to think Rich rather than Big, Smart rather than Loud and use Creativity and Value rather than Intrusiveness to implement brand-building concepts that literally live and breath, start conversations (not end them), and drive business goals. Want to see this thinking in action? Pop by POKE New York or POKE London sometime. We'd love to chat.
Make things for PEOPLE, not MACHINES. :)
http://www.fastcompany.com/user/tom-ajello
Owner / Partner, POKE New York
PrivateMake cool stuff :D
Owner / Partner, POKE New York
Private, 51-100 employees, Design industryMarist College, New York, United States
Bachelor’s degree, 1997.
Areas of study: Photography, Art and Advertising Design, Communication and the Arts, English
Fast Talk | February 10, 2008 11:38 am
