I Melt With You: BGH Banishes The Beep With New Musical Microwave Argentine household products company BGH turned to its agency for new microwave ad. It got a new microwave feature instead.
Updated Mon Nov 28, 2011
IPG Builds Advertising's Own Media Lab For Marketers Mediabrands, part of ad holding company IPG, launches a 5,000-square-foot lab to put new tech in the hands of big marketers and expand the role of the media companies in its stable.
Updated Sat Nov 12, 2011
How Jonah Hill Became An Action Hero In Call Of Duty: Modern Warfare 3 [VIDEO] Activision and 72andSunny create a live action extravaganza with two A-List stars in an attempt to beat last year's record-breaking sales of Black Ops.
Updated Mon Nov 7, 2011
7 Ways To Build A Brand From Scratch, Inspired By "Playground Sessions" Playground Sessions is a new music learning system from BBH unit Zag. But its biggest lesson may be in how agencies are approaching new product development.
Updated Tue Oct 25, 2011
Wieden + Kennedy Tech Incubator Picks Its Startup Class of 2011 Wieden bakes major brands and the Portland tech community into a fresh PIE.
Updated Mon Oct 24, 2011
Auto Tune: Hyundai Unites Skrillex And The Doors To Make New Music With the Regeneration project, Hyundai continues its quest for emotional connection, uniting electronic music stars with musicians from five other genres
Updated Thu Oct 20, 2011
The Tricky Technique Behind Danny MacAskill's "Industrial Revolutions" When it comes to must-see virtuosity in Internet video, VFX wizards and even box-loving cats have nothing versus a man and his bike. At least when it's the street trials rider Danny MacAskill, who has appeared in a series of videos literally bouncing off walls, hopping across rooftops, and generally doing things that human bodies and bikes just weren’t meant to do.
Updated Sun Sep 11, 2011
Co:Collective Founders Launch Coworking Space "Grind" In Heart Of NYC Startup Scene Beyond Wi-Fi and a seat: Grind founders look to build a community of "free radicals" in a Manhattan nabe where they might bump into their future funders.
Updated Tue Sep 6, 2011
NYC's MTA Takes The 2/3 Train To Yesteryear For HBO's "Boardwalk Empire" Campaign New York commuters can ride a vintage 1920 train in September, compliments of Nucky Thompson.
Updated Fri Sep 2, 2011
Google Mixes Media In The Mobile Ad For Its Search App To promote its search app, Google goosed the mobile display ad form with rich media and 3D printing
Updated Mon Aug 29, 2011
Punchdrunk's Felix Barrett Drops You In His Theater With No Directions Home The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel.
Updated Wed Aug 10, 2011
The "World's Largest" Stop Motion Animation Was Created With A Nokia N8 Using three N8s and a lot of sand, Sumo Science and Aardman land a Guinness Record for largest stop motion set, and a great looking spot.
Updated Wed Aug 3, 2011
OK Go's Human Kaleidoscope, All Is Not Lost, And How It Translates Into Sales Damian Kulash and director Trish Sie walk us through the making of All Is Not Lost, and OK Go's approach to the music experience.
Updated Thu Jul 28, 2011
250 Cameras, A Day Of Soldering, Zero CGI: Party's Mind-Bending, Strobe-Animated Music Video The creative collective made a video for the Japanese band Androp using 250 Canon still cameras. Their flashes were controlled via a potent DIY cocktail of arduino, openFrameworks, and Flash.
Updated Wed Jul 27, 2011
Pie In The Sky? Domino's Flips Switch On Times Square Instant Reviews, Takes Transparency To New Level How confident are you in your company's product? The pizza giant takes a page from Sun Tzu--and makes enormous ads out of its customer reviews.
Updated Mon Jul 25, 2011
Rise Of The Machines: How Rube Goldberg Inspired A Decade Of Creative Copycats Look! Another RGM. What is it about Goldberg’s contraptions that’s made them such an enduring commercial form and reliable source of web traffic?
Updated Fri Jul 22, 2011
Kenny Powers Returns For Second K-Swiss Campaign No longer a spokesman, Powers is now the MFCEO.
Updated Mon Jul 11, 2011
What Happens When Japanese Creatives Form A Supergroup? Party Party is a creative lab that marries entertainment, product development, technology, and advertising. The partners plan to work with brands, and on entertainment and self-driven projects across platforms and borders.
Updated Wed Jun 29, 2011
Anatomy Of A Cannes Winner: Nike "Write The Future" We continue our series uncovering the key decisions that made a campaign an award-winner. Here, Eric Quennoy and Mark Bernath, ECDs at Wieden + Kennedy Amsterdam, dissect Film Grand Prix winner "Write the Future."
Updated Wed Jun 29, 2011
Cannes Festival Name Change Reflects A Bigger, Messier Reality for Ad Industry Festival semantics get at broader structural issue with advertising
Updated Tue Jun 28, 2011
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