If You Lose Your Cool, You Won’t Get it Back
Building a business around being cool is really hard. Keeping it there is even harder. But the toughest of all is getting your cool edge back if you ever lose it. The good news for innovators is that refocusing on being credible can be just as profitable as being cool, without as much inherent risk.
Posted Wed Feb 6, 2008
Innovation: Old Often Becomes New
Originality is overrated. Engineers are often told in engineering schools that a good design typically consists of 45% duplication, 45% slight modification and 10% originality. Those who follow this principle benefit from the experience of their predecessors. Their designs tend to work. That is the way it should be.
Posted Tue Jan 29, 2008
Adjust Your Rear View Mirror Before Launching a Product
When engineering, product development and marketing & sales people get together and do a great job in successfully pushing a new product into the market to rave reviews, things can still fall apart. There can still be important blind spots in the system to watch out for. Big companies are not immune to this problem.
Posted Wed Jan 23, 2008
