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Steve Rubel

Senior Vice President / Executive Vice President, Edelman PR

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How to Captivate and Hold Attention in the Age of the Stream Imagine for a moment that you're standing on an overpass high above a busy L.A. freeway like the 405 or the 5. It doesn't really matter which. Pick one. In a span of a few minutes literally thousands of cars will speed buy. Some will be loud. Others quiet. Some will be notable, but most won't. Posted Tue Jul 7, 2009

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