Reinventing Memorial Day: Beyond The Mattress Blowout Sale From the archive, we pose a question that's still as relevant as ever: Why has Memorial Day, like so many of our national holidays, been reduced to appliance sales, fast food specials, and vacation deals?
Updated Fri May 27, 2011
Four Ways to Keep the Museum Experience Relevant Can a museum change the way a city sees itself? A recent exhibition in Portland, Oregon made a case for how museums can continue to engage and energize their audiences.
Thu Mar 18, 2010
The Portland Art Museum Transforms an Exhibition Into a Social Platform A new exhibition is a wake-up call for businesses that have been slow to adopt platform thinking. Companies, non-profits and cultural institutions can all learn from its example.
Posted Wed Nov 4, 2009
Portland Art Museum Tells the Story of China's Newest Dynasty: Design An exhibition at the Portland Art Museum, "China Design Now," positions design as China's newest dynasty.
Posted Tue Oct 27, 2009
How the Portland Art Museum Is Bringing Art to the People Its latest exhibition, China Design Now, uses crowdsourcing and experience design to shift the museum’s role from curator to moderator, and to put the museum in the center of a global conversation.
Posted Tue Oct 20, 2009
What Promises Can Your Consumer Experience Make? Meaningful consumer experiences are based on a relationship between brands and people. By clearly promising something to people that is authentic and relevant, brands can increase the value of their products and services and connect on an emotional level.
Posted Sun Aug 16, 2009
How Customers Saying "No" Can Become a Consumer Experience "Yes" The customer is not always right. And it's often those moments when the customer resists change that an opportunity to innovate exists.
Posted Sun Aug 16, 2009
Building Consumer Experience Value Using the Power of Metaphors Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.
Posted Sun Aug 16, 2009
Does Your Company Support Consumer Experience Innovation? Companies want to create value by delivering better consumer experiences, but many are not quite sure how to get there. The results have ranged from a proliferation of Apple-like Genius Bars to projects that simply never make it to market. This week, Steve McCallion explores some of the challenges companies face when trying to deliver consumer experience innovation.
Posted Sun Aug 16, 2009
