LIGHTS, CAMERA, WATER As with AIDS in the early 90's, celebrities are beginning to play a key role in raising awareness and galvanizing support for clean water, an issue often easily ignored in the comfort of our living rooms.
Posted Wed Jan 6, 2010
5 Years After the Tsunami : Lessons Learned in Corporate Humanitarian Assistance 5 years ago today, the Indian Ocean Tsunami killed over 230,000 people and left many millions in need of emergency relief. The disaster was met by an outpouring of generosity from the private sector. Since 2004, I have played a role in assisting companies looking to help in the aftermaths of disasters in New Orleans, Pakistan, Myanmar and China. Following are a few key lessons I've gleaned.
Posted Sat Dec 26, 2009
The Gift of Giving: Top Holiday Cause Marketing Campaigns This season, Americans will spend upwards of $450 billion on holiday giving, spending roughly $380 per household on gifts (down from last year's estimate of $418) according to the Conference Board. While retail spending is expected to decline, charitable giving this season is expected to grow. According to a survey commissioned by the American Red Cross, more than 90 percent of Americans plan to donate to charity this season. More than 70 percent of survey respondents felt that it is more important than ever to donate because of the state of the economy.
Posted Mon Dec 21, 2009
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