Speaker and author of seven books including "Principled Profit: Marketing That Puts People First," "Grassroots Marketing for Authors and Publishers," and "Grassroots Marketing: Getting Noticed in a Noisy World." Marketing and publishing consultant/copywriter specializing in affordable, ethical, and effective methods. Owner of http://www.frugalmarketing.com and http://www.principledprofit.com. Initiator of the Business Ethics Pledge Campaign to get 25,000 people spreading the ideas that Ethical business works better Market share is usually the wrong metric Successful businesses are built on REAL customer relationships Competitors can be a business's strongest allies Business should make a positive difference in the world Expanded bio at http://www.frugalmarketing.com/aboutshel.shtml

Personal slogan or motto

I show the world the *value* in your *values.*

Areas of expertise

Business ethics as a success driver...ethical, effective, and affordable marketing...copywriting...book and information publishing ...social change and community organizing...sustainable/green/ethical alternatives in business

Private, Sole Proprietor employees, Sales and Marketing industry

Fast Company profile: career page
Work with clients to determine ethical, effective affordable marketing strategies and tactics.
Write marketing plans, press releases, web page copy, sell sheets, direct mail, and other marketing materials.
Assist businesses in locating JV opportunities and other strategic partnerships.
Train business leaders and community groups in media relations skills.
Walk writers through the process of becoming published authors (and promoting their books): Determine the best method of publishing, suggest appropriate vendors for self-publishers, prepare book proposals to submit to agents or traditional publishers.
Speak publicly on ethics, frugal marketing, and related topics.

Educational History

Antioch College, Ohio, United States
Bachelor’s degree, 1976.
Areas of study: Journalism, theatre, social change
Activities and societies: Campus newspaper, radio station, theatre department, student government, social change