How Sam Adams Founder Jim Koch Is Helping Entrepreneurs Brew The American Dream There is an entire generation of drinkers too young to remember the watery wasteland of beer before Sam Adams, the full-flavored brew that tickled America's taste buds and inspired a nation of craft brewers. Founder Jim Koch tells Fast Company how his brew reinvented the industry--and how The Boston Beer Company is now helping other entrepreneurs get a leg up.
Updated Fri Feb 24, 2012
Culture Eats Strategy For Lunch Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It's not intangible or fluffy, it's not a vibe or the office décor. It's one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.
Updated Mon Feb 13, 2012
How To Find Your Next $140 Million There's likely one single metric on which you could focus to yield the most growth for your company. The trick is figuring out which metric that is.
Updated Wed Feb 8, 2012
Disruptive Innovation, Dog-Food Edition Disruptive innovation is creating something that consumers didn’t realize they needed, developing a product that makes the old options (which consumers previously thought were fine) suddenly seem dull or flawed. Here's how the founder of pet-food maker The Honest Kitchen shook up her industry.
Updated Mon Jan 16, 2012
10 Steps To Turn Your Passion Into Your Business Matthew Larson is the chief of product design for one of the surf industry's most exciting new brands, Matuse, which designs incredible, high-end wetsuits. Through following these 10 ideas that helped Matuse build its brand, you'll learn how to turn your passion--whether it's for surfing or something else--into a successful business.
Updated Thu Jan 12, 2012
10 Resolute Ideas To Start Your New Year Wake up stupid every day. And nine other ways to get smart.
Updated Thu Dec 29, 2011
Five Lessons To Do What You Love...And Succeed Entrepreneurs come from all over the world, but most share an innate passion for questioning the constraints of ideology and discipline, and identifying practical solutions to problems by combining ingenuity, resourcefulness, and dogged determination.
Updated Tue Dec 27, 2011
How Childlike Humility And Curiosity Can Inform, Inspire, And Unlock New Ideas Many people go to work ready to compete for attention and credit, rather than to learn and be inspired. They have a lot to learn from kids. Going to work with an open mind and childlike curiosity helps you see things that you'd otherwise be closed to--it's time to embrace being the dumb one in the room.
Updated Mon Dec 19, 2011
If You're Not Sitting Where Your Customer's Sitting, You're Not Really Seeing Your Brand When was the last time the CEO of a fast-food chain hung out in one of the restaurant's bathroom stalls and took a good look around? Probably in his salad days. But it's one effective way to experience a brand as customers do; here are 12 other ways to see your brand for what it really is.
Updated Wed Dec 7, 2011
When Innovation Meets Social Good, Consumers Win At this time of year, when our attention turns to giving back and products that allow us to do so, we offer a look at social enterprises that are taking innovative approaches to problem-solving and making our world a better place.
Updated Fri Dec 2, 2011
Uncommon Sense Tips For Pitching Your Startup To Investors Pitching your startup to potential investors is like dating: It's time-intensive, incredibly stressful, and an emotional roller coaster. These tips will help prepare you to effectively present your case to potential investors and increase your chance for success.
Updated Mon Nov 21, 2011
How To Find And Cultivate A Career You Love We spend more of our waking hours at work than anything else, so loving how we spend that time, and what we do, should be a high priority for every one of us. Dee McLaughlin, CMO at Country Music Television, tells Fast Company how she molded her passion for music into a career.
Updated Mon Oct 31, 2011
Content Is The New Currency Getting executive leadership teams to understand the implications of great communication as a currency for change (and ultimately for profit) is a massive untapped opportunity for innovation in many organizations.
Updated Thu Oct 20, 2011
The Paradigm Project: A Model For Getting People Excited About Uncommon Causes In the competitive space of philanthropy and philanthrocapitalism, how do you break through the clutter and get people engaged in an issue that isn’t the tug-on-your-heart-strings norm? The Paradigm Project hopes to do just that by starting a conversation about fuel-efficient cook stoves.
Updated Mon Oct 10, 2011
Unlocking The Power Of Values To Mobilize Your Company And Build Your Brand Lost companies can find their way again by reexamining their values, since meaningful values invariably lead to valuable actions.
Updated Fri Oct 7, 2011
Keep A Breast's Lighthearted Touch Inspires Youthful Breast-Cancer Awareness And Prevention Shaney Jo Darden's Keep A Breast is a youth-based breast-cancer prevention organization that uses art events, educational programs, and fundraising efforts (namely, slapping the phrase "I Love Boobies" on everything from T-shirts to bracelets) to help eradicate breast cancer and increase awareness among young people.
Updated Fri Sep 30, 2011
Staying True To Yourself: The Humble Brand That Is Taylor Swift Taylor Swift has carefully crafted a humble and accessible brand identity that's helped her sell 16 million albums. The branding takeaways from what she's doing right.
Updated Fri Sep 23, 2011
Mastering The "C" In Chief Marketing Officer Consumers are an undeniable part of the marketing process, with a growing arsenal of tools to create and curate their own content around the brands they love. Technology enables them to share content on their networks and take an active part in a brand's dialogue. Tomorrow's marketing professionals will have to master new set of skills for their brand's message to come through.
Updated Fri Sep 16, 2011
Street-Performance Inspiration For Branding And Boardroom Success Many turn to a career coach or consultant to brush up on personal-branding skills, but there are quite a few lessons you can learn just by stumbling upon a truly engaging street performer. Branding lessons from London's "The Tom Show."
Updated Fri Sep 9, 2011
The Made For Good Model Of Successful Cause Marketing Cause-related marketing has been proven to boost sales, engagement, and customer loyalty, but are the new models of embedded generosity a passing fad or the new fundamental?
Updated Fri Sep 2, 2011
