Hyperink Launches Demand-Based Blog To Book Publishing Hyperink’s demand-first philosophy flips the way books are selected--instead of starting with the writer, it looks at search trends, social-media buzz, and what's selling well on Kindle.
Updated Wed May 2, 2012
Avril Lavigne's Fashionably Loud Product Launch Blends Social Shopping And Rocker Style Before using traditional marketing and retail channels to launch her new line of shoes and bags, Avril Lavigne partnered with JustFab.com to promote her Spring 2012 Abbey Dawn collection. The result? A ton of social engagement and 10,000 shoes and bags sold in a day.
Updated Tue Apr 24, 2012
If You Think You’ve Got The Chops To Roast Hollywood Celebrities, Try TweetRoast This weekend, during the 84th Annual Academy Awards, fans will have the chance to join comedians in a ‘digital dais,’ tweeting their best jokes and tracking comments about the broadcast.
Updated Wed Apr 11, 2012
How "The Walking Dead" Satiates Its Voracious Fans With Interactive Digital Content While other networks frantically spin their wheels with one-dimensional on-screen pop-ups and live Twitter streams, the creative team at AMC merges content and digital media to redefine the way people watch, and engage with, their favorite shows--giving "Walking Dead" fans plenty of new stuff to chew on.
Updated Tue Apr 3, 2012
Remote Work And The Future Of Corporate Staffing Companies are chomping at the bit to cut costs, access the best and brightest talent, and do more with less--the perfect ingredients to fuel a massive shift toward online remote contracting.
Updated Thu Mar 22, 2012
Entrepreneurship Is Good For What Ails The U.S. Scott Gerber and the folks at the Young Entrepreneur Council (YEC) believe their new #FixYoungAmerica campaign--which inclues a bus tour, a book launch, and a crowdfunding initiative--will spark an entrepreneurial revolution.
Updated Fri Mar 9, 2012
Beyond Pinterest: Luminate Harnesses The Power Of Truly Interactive Images Pinterest is just one way to use images to share ideas and content. Technology allows users to interact with photos like never before, with apps from companies like Luminate that make images interactive, which is great news for consumers and businesses alike.
Updated Thu Feb 23, 2012
Using Crowdfunding To Fuel Urban Renewal There are an estimated 40,000 abandoned properties and vacant lots in Philadelphia alone--which make for uglier streetscapes, not to mention increased crime. One local resident is hoping to use crowdfunding to spawn a new wave of urban renewal.
Updated Thu Feb 16, 2012
Cellhelmet, The iPhone Case Guaranteed To Protect Your Phone Cellpig.com is building a protective case for your iPhone 4/4S that not only looks great, but also comes with a guarantee that covers repairs and replacement.
Updated Tue Feb 7, 2012
The Video Revolution Will Not Be Televised (On Broadcast Or Cable TV) As viewing behaviors continue to shift from PCs and laptops to tablets, and apps get better and better at allowing users to search and share content, streaming video will continue to revolutionize the way we consume video content.
Updated Thu Feb 2, 2012
3-D Printing Brings Rapid Prototyping To The World Of Art Traditionally, creating 3-D art has meant hundreds of hours of sculpting, creating a piece from scratch using wood, clay, and other materials. Using 3-D scanning and printing, artists are now able to capture digital images of their creations down to the smallest of details.
Updated Wed Jan 25, 2012
Adaptu Aims To End Both Overspending, And The Exploding George Costanza Wallet There are times when it would be great to have our own miniature Suze Orman in our heads, a voice of reason to talk us down from buying that 72-inch 3D HD LED TV that’s calling our name from across the showroom. Luckily, Adaptu has the solution. Their new app includes a predictive spending feature--and just in time for the holidays.
Updated Tue Dec 13, 2011
Cyber Attacks Don't Take The Holidays Off For most of us, the holidays usually mean some time away from work, a chance to hang out with friends and family, and an excuse to kick up our feet and relax a little. That is, unless, you happen to be in the cyber-attack business, where the holidays could be the perfect time for you to strike unsuspecting e-commerce sites and deal-happy consumers.
Updated Mon Dec 12, 2011
How To Use Interactive Video To Effectively Promote Your Brand Interactive video stands to mark the triumphant return to face-to-face interactions, becoming an incredibly powerful tool for businesses, brands, and nonprofits and reducing reliance on static status updates and still pictures to communicate with our audiences.
Updated Wed Dec 7, 2011
What Every Business Can Learn From Social Gaming Wouldn’t it be great if you could gather real-time feedback from your customers and make real-time changes to your product, quickly pivoting based on their personal preferences? Thanks to interactive design and some super-charged technology, social gamers are doing just that.
Updated Tue Nov 22, 2011
Who Are The People In Your Neighborhood? Nextdoor.com Wants You To Know According to a 2010 survey by Pew Research Center, 28% of Americans don’t know any of their neighbors by name, and only 9% communicate with them via email. Those unfriendly statistics are something startup Nextdoor.com hopes to change.
Updated Wed Oct 26, 2011
Are User Behavior Analytics The Real Predictors Of Customer Engagement? When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t.
Updated Tue Oct 18, 2011
Social Startups Create Crowd Karma If you ask them, they will help--that’s been the guiding principle for social startups who are hoping to reap the benefits of connectivity to provide opportunities for people to give back and get involved in ways like never before.
Updated Tue Oct 11, 2011
3 Lessons Every Manager Can Learn From "Moneyball" If all businesses were run like the Oakland A’s under Billy Beane--as portrayed in the new movie "Moneyball"--we'd be making personnel decisions based on scientific approaches to assess talent rather than preconceived pedigrees.
Updated Wed Sep 28, 2011
Forget Paintball; Hip Hop Is The Freshest Exercise In Team Building A Pittsburgh organization is helping students and businesses alike discover their strengths through a unique program that charges them with creating a hip-hop CD from conception to completion. Each person is assigned an executive position and has the unique opportunity to see what it’s like to run a mock record label.
Updated Thu Sep 15, 2011
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