Forget the Consumer (Momentarily). Focus On the Shopper Last month, Procter & Gamble laid down the law for all its advertising agencies, explaining that If a marketing idea doesn't connect back to the store and impact shoppers at the point-of-purchase, they aren’t interested in pursuing it. The “store back” program was a clear declaration of the importance of the shopper.
Posted Thu Oct 15, 2009
Is Creativity Worth $964 an Hour? A recent survey from the 4As reported that advertising agencies with more than 500 employees bill their clients $964 per hour for their chief creative executives. And Art & Copy, the recent documentary about the advertising industry, quoted that 80% of all advertising in the U.S.
Posted Tue Oct 13, 2009
Three Insights To Inspire Marketers
Here are three approaches that we’ve successfully put into practice at partners + napier:
Posted Tue Oct 13, 2009
