Sebastian Pistritto - Vice President, Strategy & Business Development for Harte-Hanks. He has over 18 years of multichannel marketing communication, business development and technical Product Management experience in both a Vice President and a Director role. Pistritto provides thought leadership on digital and multichannel marketing programs to Harte-Hanks’ clients. Experience in such industries as technology, health care, retail, automotive, financial, software and consumer electronics. Prior to joining Harte-Hanks, Sebastian was the Vice President of Marketing for Exclaim developing strategy and executing programs on behalf of such partners are Kodak and Adobe to drive online consumer acquisition. Additionally, Sebastian was successful in launching such leading mobile applications as Pictavision, Teleprints and Kodak Mobile Link on Verizon hand sets. Prior to Exclaim, Sebastian was the Vice President of Marketing for Digital 5 which developed, launched and marketed successful worldwide software and technology products in the consumer electronics market which such brands as Gateway, Apex, Netgear, Philips and others. Sebastian assisted in selling the Digital 5 assets to Philips Consumer for an attractive price. Prior to Digital 5, Sebastian was Vice President of Marketing for Real Media Internet advertising and Ravisent Technologies (RVST); responsible for the global strategic positioning, and marketing operations of the company. This led to the company being sold in 3 pieces at an extremely attractive valuation to large technology leaders.Sebastian earned a BS, Business Management, from Wilmington College. Pistritto has published numerous articles including: Selecting an Adserver Technology, and Managing Your Lead Qualification Process, which have appeared in Internet.com, MicroStation Manager Magazine, CtrlAltDelete Newsletter, VARiety Newsletter, InView Newsletter, and Insider Reports Journal. Pistritto is a recipient of the 2000 Distinguished Technical Communication Award from the Society for Technical Communication, Pistritto has presented at a number of industry events such as: Consumer Electronic Show (CES), Storage Visions-Home Network, Intel Developer Forum, CEATEC JAPAN and Fall Focus: On-demand Digital Entertainment conference. Pistritto is a member of the American Marketing Association (AMA), DMA Mobile Marketing Council, the National Investor Relations Institute (NIRI), and the Business Marketing Association (BMA).
http://www.linkedin.com/in/sebastianpistritto
http://www.fastcompany.com/user/sebastian-pistritto
Vice President, Harte-Hanks
Public, 5000+ employees, Marketing / PR / Advertising industryVice President of Strategy and Business Development providing thought leadership on digital interactive marketing programs to our clients. Experience in such industries as technology, Internet, retail, automotive, financial, software, and consumer electronics. E-mail: spistritto@verizon.net Telephone: 610-996-4525 Marketing professional with 18 years experience in all aspects of marketing communication, digital, interactive, brand and product management. I understand brand rationale, and always strive for the desired customer experience. I am a business person with enough vision and nerve to distinguish value from hype and I help our clients to identify the key tactics that will make a difference in a distinct market and competitive arena. I have been responsible for the strategic positioning, marketing programs and marketing operations of many technology companies. Experience leading company assets being sold in pieces at an extremely attractive valuation to large technology leaders. Key Responsibilities -Formulate key marketing strategy -Manage user interaction strategies, online viral marketing, key partnerships that lead to sustained growth, branding, and public relations. -Lead all aspects of corporate communications, public, press and industry analyst relations, website and online marketing, branding, events, speaker -Create and disseminate marketing materials -Leverage user base and volunteer network to extend guerrilla marketing -Depth of knowledge with Google Analytics -Create online marketing campaigns -Analyze marketing performance measures, test vigorously, and ultimately demonstrate ROI of channel marketing investments -Provide the sales team with the necessary marketing support and collateral materials Pistritto has published numerous articles including: Selecting an Adserver Technology, Mobile Marketer and Managing Your Lead Qualification Process, which have appeared in Internet.com, MicroStation Manager Magazine.
Wilmington University, Delaware, United States
Bachelor’s degree.
Areas of study: Business Administration minor MIS
Delaware, United States
