With over 15 years as a thought leader, analyst, consultant, writer and futurist, Scott has traveled the globe monitoring and mapping the convergence of social, technological and economic change. He served as a futurist and director for a Washington, DC-based foresight firm, helping respected brands such as Nokia, Honda, P&G, Kellogg’s and McDonald’s understand and plan for new consumer behaviors and the technologies that will impact their lives in the future. Prior to this, Scott led consumer and business research and consulting practices for the Yankee Group, Current Analysis and Jupiter Communications, in London, Washington, DC and New York, respectively. In these roles, he learned and refined the analytical, pragmatic view of the world that makes Changeist's insights distinctive and valuable today. Scott's straight-ahead analysis and resistance to industry hype has allowed him to maintain a clear and focused view of how technology has altered the face of ours lives as consumers globally -- and allowed him to better understand how it is really changing business -- looking past the smoke and mirrors to find evidence on the ground. He successfuly forecasted such trends as the rise of interactive television in Europe, the growth of lifestyle-centered communication services, the convergence of health care, media and communications in new products and services and the greening of consumer technology. He has shared his vision at major conferences such as LIFT07, SxSW and the FT’s SE European Telecommunications Forum, and his opinions have been reported by Bloomberg, Le Monde, CNN, and CNBC. Scott is currently researching a book, Emotional Connectivity, about the next frontier of digital communication, which he plans to have published in 2009.
http://www.fastcompany.com/user/scott-smith
Principal, Changeist, LLC
Private, Consulting industry
