President
Westwind Communications
United States
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. He’s generated media coverage for numerous genres including, fiction, health, romance, business and children. Lorenz is a member of the Publishing Marketing Association, (PMA), is listed in Literary Market Place and has conducted book marketing classes at the Learning Annex in New York City. He’s been a featured marketing expert on America Online and interviewed by many media outlets both in the US and Europe about publicity and promotion, including The Wall Street Journal’s Startup Journal, and French Channel 5. His clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, Los Angeles Times, USA Today, Investor's Business Daily, Wall Street Journal, Washington Post, Howard Stern, Family Circle, Woman's World, and Entrepreneur, and many more. Lorenz has also handled public relations and marketing for numerous doctors, lawyers, authors, inventors and entrepreneurs since 1980, and is an integral part of the marketing strategy for many clients. Here are a Few of Scott Lorenz’s Book Marketing and Public Relations Projects: AdventurersLorenz scheduled dozens of radio, TV and print interviews for adventurer Gary Bowersox, author of The Gem Hunter, True Adventures of an American in Afghanistan. From international and national appearances on FOX & FRIENDS, Howard Stern and Voice of America to dozens of local media outlets in each city Bowersox visited in Arizona, New Mexico, Texas, Arkansas, Alabama, Florida, South Carolina and Washington DC. On an international level, Lorenz handled the public relations effort for Kevin Uliassi, a balloonist attempting to become the first person to fly solo around the world in a balloon. More than 135 news organizations generated over 4,000 articles and newscasts worldwide during the launches and flights over a four year period. SportsLorenz was retained to promote a book written by Dr. Don R. Powell called “Best Sports Cliches Ever!” Westwind Communications arranged more than 100 interviews and placements including: FOX & Friends, ESPN Sports Center, USA Today, ESPN’s Cold Pizza, Sports Illustrated, Associated Press, ABC Radio Network, Bloomberg Radio as well as a multitude of local and syndicated radio stations across the US. DoctorsLorenz promoted a book called Tantalus Zero by Dr. Marshall Moore where he presented Dr. Moore as an expert in Bioweaponry. This was of particular interest to the media in the aftermath of 911. Westwind Communications arranged dozens of media interviews and invitations on both MSNBC and FOX National News. Special Needs AuthorLorenz promoted a book from a blind author who was upset by the violence in children’s nursery rhymes. She wanted to recite wholesome poems to her grandson and so wrote him a book of non-violent nursery rhymes. She wanted to have an impact on children’s literature so that grandmothers across the nation could have better choices in bedtime reading for their grandkids. Lorenz launched a PR campaign that resulted in this blind poet being interviewed by numerous media outlets including WCBS-TV in New York City. Internet PioneersLorenz has represented several tech firms in helping to communicate their story to the media,investors and the public. An early Internet convert, Lorenz and Internet pioneer Jon Zeeff togethersent the first Christmas card over the Internet in 1995 and enabled 65,000 cards to be sent by web site visitors as part of the promotion for the Domino’s Farms Christmas Light Display. TV IconsRemember Don Herbert, aka Mr. Wizard? Lorenz developed and implemented a national marketing and public relations campaign for an award-winning science series telecast on Nickelodeon called Teacher to Teacher with Mr. Wizard. He co-developed with the Detroit News a science tabloid featuring Mr. Wizard, which was distributed in elementary schools as part of the Newspapers in Education (NIE) program. BillionairesLorenz developed and implemented numerous advertising and marketing plans for various entities owned by Domino’s Pizza Owner and Founder Tom Monaghan. One in particular was a biotech firm called Morel Mountain which owned the patent on growing the once wild Morel mushroom indoors. Lorenz landed a feature in the Washington Post causing the phones to literally ring off the hook. Dogs & HorsesWhat? Lorenz is an animal lover and has initiated PR campaigns to “find dogs” and save horses. He used hot news pegs, such as the Kentucky Derby, Preakness, Belmont, and the Michael Vicks case to keep re-telling one client’s story in the media all in a campaign to end horse slaughter in the USA. The effort landed Angel Acre’s founder Jo Deibel, in dozens of interviews, a front page story in the St. Petersburg Times, features in The Philadelphia Inquirer and The National Examiner, along with an undercover story on FOX-TV in PA, culminating with an interview on ESPN. CharitiesLorenz regularly promotes many charitable organizations and causes pro bono. Lorenz has gained insight into the needs and concerns of charity as a result of his involvement in such organizations. Lorenz was Director of the Christmas Light Display at Domino’s Farms, a light and laser extravaganza that attracted hundreds of thousands of visitors and raised more than $500,000 for local charities. He served as a judge for JCPenney’s Golden Rule Award, which recognizes the contributions of volunteers to their community charities. Award Winning Public Relations and MarketingScott Lorenz has earned many awards for his advertising and marketing campaigns. In 1984, Michigan Governor James Blanchard named him Ambassador of Tourism for his outstanding contributions to Michigan Tourism. Those efforts included the creation of the International Plymouth Ice Sculpture Spectacular and the Mayflower Hotel Hot Air Balloon Festival, together attracting 500,000 people annually. His Canadian “$ at Par” promotion created a media blitz of his small community of Plymouth where more than $1,000,000 worth of public relations was generated for a very simple idea - accepting Canadian dollars at-par in retail shops on a community-wide basis. In 1991 the HSMA awarded a bronze medal to Lorenz for creating one of the most outstanding hotel restaurant marketing and advertising campaigns in America for a restaurant he co-developed in Ann Arbor called “Guy Hollerin’s.” Scott Lorenz is a 1978 graduate of the University of Nevada Las Vegas (UNLV) School of Hotel Administration where he served as Student Body President. Lorenz is a hot air balloonist with more than 1,350 hours as pilot in command. He’s traveled throughout the United States, Japan, Canada, China, England, France, Austria and Spain participating in various balloon events. He has flown over Niagara Falls, The Great Wall of China, Disney World and the Olympics in Calgary. Married in 1979, Scott and his wife, Yvonne have two children, Katie and Joe, whose names are displayed on the side of their balloon, The Sun Pirate.1310 Maple l
Westwind Communications is a public relations and marketing firm that gets results. We create and implement marketing, advertising, and communications strategies for a wide variety of small to medium sized businesses including Doctors, Lawyers, Inventors, Authors and Entrepreneurs. From conception to implementation we serve as an integral member of our client's marketing team.
http://www.fastcompany.com/user/scott-lorenz
President, Westwind Communications
Private, 21-50 employees, Marketing / PR / Advertising industryScott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous doctors, lawyers, authors inventors and entrepreneurs since 1980 and is an integral part of the marketing strategy for many firms.
While working with prominent doctors over the past several years Lorenz has arranged for plastic surgery, LASIK surgery, dental surgery, liposuction and BOTOX for numerous radio, TV, and Sports personalities in Michigan. He’s arranged endorsements with members of the Detroit Lions and Red Wings as well as Detroit TV and radio personalities helping to convince customers that it’s safe and desirable to use elective medical procedures.
On an international level, Lorenz handled the public relations effort for Kevin Uliassi, a balloonist attempting to become the first person to fly solo around the world in a balloon. More than 135 news organizations generated over 4,000 articles and newscasts worldwide during the launches and flights over a four year period.
Lorenz has represented several tech firms in helping to communicate their story to the media,
investors and the public. An early Internet convert, Lorenz and Internet pioneer Jon Zeeff together
sent the first Christmas card over the Internet in 1995 and enabled 65,000 cards to be sent by web site visitors as part of the promotion for the Domino’s Farms Christmas Light Display.
In 1995 Lorenz developed and implemented a national marketing and public relations campaign for an award-winning science series telecast on Nickelodeon called Teacher to Teacher with Mr. Wizard. He co-developed with the Detroit News a science tabloid featuring Don Herbert a.k.a. Mr. Wizard, which was distributed in elementary schools as part of the Newspapers in Education (NIE) program.
Lorenz was a member of the Executive Team for Domino’s Hospitality Group where he developed and implemented numerous advertising and marketing plans for various entities owned by Domino’s Pizza Owner and Founder Tom Monaghan. One in particular was a biotech firm called Morel Mountain which owned the patent on growing the once wild Morel mushroom indoors. Lorenz traveled to Tokyo, Japan in association with JETRO to establish channels for distribution of the mushroom and helped position the company for sale.
Lorenz has gained insight into the needs and concerns of charity as a result of his involvement in two local organizations. From 1992-1997, Lorenz was Director of the Christmas Light Display at Domino’s Farms, a light and laser extravaganza that attracted hundreds of thousands of visitors and raised more than $500,000 for local charities. From 1991-2000 he served as a judge for JCPenney’s Golden Rule Award, which recognizes the contributions of volunteers to their community charities.
Scott Lorenz has earned many awards for his advertising and marketing campaigns. In 1984, Michigan Governor, James Blanchard named him Ambassador of Tourism for his outstanding contributions to Michigan Tourism. Those efforts included the creation of the International Plymouth Ice Sculpture Spectacular and the Mayflower Hotel Hot Air Balloon Festival, together attracting 500,000 people annually. His Canadian “$ at Par” promotion created a media blitz of his small community of Plymouth where more than $1,000,000 worth of public relations was generated for a very simple idea - accepting Canadian dollars at-par in retail shops on a community-wide basis.
In 1991 the HSMA awarded a bronze medal to Lorenz for creating one of the most outstanding hotel restaurant marketing and advertising campaigns in America for a restaurant he co-developed in Ann Arbor called “Guy Hollerin’s.”
His extensive media contacts have produced volumes of clippings and hours of television and radio footage. He and/or his clients have been featured by many major publications and news programs including, Good Morning America, The CBS Early Show, Today Show, CNN, ABC Nightly News, Nightline, The Sci-Fi Channel, PBS, Guinness Prime Time, The Los Angeles Times, The Wall Street Journal, Investors Business Daily, The Washington Post, Family Circle, Woman’s World, and Entrepreneur, to name a few.
