Sam Ford

Director of Audience Engagement , Peppercomm

Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University, and co-author of Spreadable Media (2013, NYU Press). He is also co-chair of the Word of Mouth Marketing Association's Ethics Committee and was named 2011 Social Media Innovator of the Year by Bulldog Reporter. Sam is a Kentucky Press Association award-winning journalist.

He was co-editor of the 2011 book The Survival of Soap Opera. He has written for Harvard Business Review, The Wall Street Journal, BusinessWeek, The Huffington Post, Chief Marketer, The Public Relations Strategist, PR News, Bulldog Reporter, The Christian Science Monitor, The Upstart Business Journal, and and has been quoted on Investor’s Business Daily, The Financial Times, Fortune, CNN, NPR, BBC Worldwide, The Australian Broadcasting Corporation, Télérama, Mashable, Hollywood Reporter, and ESPN: The Magazine, among other places. Sam is based in Bowling Green, KY.