Ryan Holiday is the author of Trust Me, I’m Lying: Confessions of a Media Manipulator (Portfolio). He is also a media strategist for such notorious clients such as Tucker Max and Dov Charney. After dropping out of college at age 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is the director of marketing at American Apparel, where his controversial and internationally known campaigns have been used as case studies by Twitter, YouTube, and Google, and written about in AdAge, the New York Times, Gawker and Fast Company. He lives in New Orleans and writes at RyanHoliday.net.