Ruth Sherman

President

Ruth Sherman, M.A., is a strategic communications consultant focusing on preparing business leaders, politicians, celebrities, and small business entrepreneurs to leverage critical public communications including keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and media contact. Her clients hail from the A-list of international business including General Electric, JP Morgan (NY, London, Frankfurt), Timex Group, Deloitte and Dubai World. Two of her clients have won Oscars and one, the Pulitzer Prize.

As a speaker, Ruth is highly sought after and has addressed many associations including the American Society for Training & Development (ASTD) International Conference and Expo, Network Services Company Annual Conference and Expo, Insurance Conference Planners Association (ICPA), National Investor Relations Institute (NIRI), and the National Speakers Association Annual Conference.

She is regularly contacted by the press and has been featured in the New York Times, Washington Post, National Journal, New York Post, Wall Street Journal, Miami Herald, San Francisco Chronicle, on ABC, MSNBC, CNBC, Fox, the BBC and NY 1 where she was a recurring commentator on the communication skills of the participants on the reality TV show, The Apprentice, starring Donald Trump.

A leading authority on political communication, Ruth comments extensively on elections, focusing on candidates’ communication skills and arguing that these skills can make or break a race. As a former faculty member of the Women’s Campaign School at Yale University, she has addressed and coached hundreds of candidates running for office.

Ruth began her professional life as a performer in New York, focusing on commercial singing and announcing. As one of a handful of successful jingle-singers, her voice was heard around the world on commercials for such clients as Coca-Cola, Ford, Michelob and Clairol. She earned a master’s degree in speech and interpersonal communication from New York University, where she was also an adjunct professor for several years in NYU’s School of Education.

Ruth Sherman is the author of the best-selling book, "Get Them To See It Your Way, Right Away: How to Persuade Anyone of Anything" (McGraw-Hill). In it, she provides tools and techniques for becoming a skilled marketer of self and ideas based on her belief that charisma is a learned skill and that every contact we have with others is an opportunity to motivate, persuade, inspire and advance business and personal interests. Her book was designated a Best Business Book by the prestigious Library Journal and has been translated into Chinese and Romanian.

Ruth Sherman lives in Connecticut with her husband, daughters and Orderv, the cockatiel. She is an active volunteer and former board member of the National Speakers Association and non-profit Women’s Business Development Center.




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