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Ruth Sherman

President, Ruth Sherman Associates LLC
Greenwich, CT
Ruth Sherman, M.A., is a strategic communications consultant focusing on preparing business leaders, politicians, celebrities, and small business entrepreneurs to leverage critical public communications including keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and media contact. Her clients hail from the A-list of international business including General Electric, JP Morgan (NY, London, Frankfurt), Timex Group, Deloitte and Dubai World. Two of her clients have won Oscars and one, the Pulitzer Prize.


As a speaker, Ruth is highly sought after and has addressed many associations including the American Society for Training & Development (ASTD) International Conference and Expo, Network Services Company Annual Conference and Expo, Insurance Conference Planners Association (ICPA), National Investor Relations Institute (NIRI), and the National Speakers Association Annual Conference.


She is regularly contacted by the press and has been featured in the New York Times, Washington Post, National Journal, New York Post, Wall Street Journal, Miami Herald, San Francisco Chronicle, on ABC, MSNBC, CNBC, Fox, the BBC and NY 1 where she was a recurring commentator on the communication skills of the participants on the reality TV show, The Apprentice, starring Donald Trump.


A leading authority on political communication, Ruth comments extensively on elections, focusing on candidates’ communication skills and arguing that these skills can make or break a race. As a former faculty member of the Women’s Campaign School at Yale University, she has addressed and coached hundreds of candidates running for office.


Ruth began her professional life as a performer in New York, focusing on commercial singing and announcing. As one of a handful of successful jingle-singers, her voice was heard around the world on commercials for such clients as Coca-Cola, Ford, Michelob and Clairol. She earned a master’s degree in speech and interpersonal communication from New York University, where she was also an adjunct professor for several years in NYU’s School of Education.


Ruth Sherman is the author of the best-selling book, "Get Them To See It Your Way, Right Away: How to Persuade Anyone of Anything" (McGraw-Hill). In it, she provides tools and techniques for becoming a skilled marketer of self and ideas based on her belief that charisma is a learned skill and that every contact we have with others is an opportunity to motivate, persuade, inspire and advance business and personal interests. Her book was designated a Best Business Book by the prestigious Library Journal and has been translated into Chinese and Romanian.


Ruth Sherman lives in Connecticut with her husband, daughters and Orderv, the cockatiel. She is an active volunteer and former board member of the National Speakers Association and non-profit Women’s Business Development Center.

Ruth's News Feed

If You Want People To Take You Seriously, Enough With The Exclamation Points When everything is superlative, nothing is. Updated Fri Apr 20, 2012
We Need To Talk About Romney Mitt Romney’s front-runner status has been thrown into question once again after his triple loss in state primaries. For professional communicators, the reason for his difficulties is obvious--he doesn’t connect, and connecting is all about communicating. And in presidential election after presidential election, however, the candidate who connects best, wins. Updated Wed Feb 8, 2012
The State Of The Union Address Is The Ultimate Master Class In Public Speaking Rhetorical devices and flourishes play a big role in increasing impact and helping us remember what's been said, and President Obama is a master at using them. Learn advanced--yet simple--speaking techniques likes anaphora, anapest, and chiasmus by breaking down last night's State of the Union address (don't worry, we'll explain). Updated Thu Jan 26, 2012
The 7 Greatest Communication Successes Of 2011 Media darlings and mavens of masterful storytelling who took center stage with aplomb in 2011. Updated Fri Dec 30, 2011
The 7 Worst Communications Failures Of 2011 Want a good lesson in how to tarnish your public image, put off your fan base, torpedo your career, or lose the trust of your clients? There's plenty to pick from in our annual list of 2011’s communication losers. Updated Thu Dec 22, 2011
Why Newt Gingrich And Elizabeth Warren Are So Damned Persuasive Left for dead only two months ago, former House Speaker Newt Gingrich is now a front-runner for the GOP nomination. On the Democratic side, Elizabeth Warren has buzz of her own. The candidates couldn’t be more different, but both use tried and true communication techniques to connect with voters. Updated Fri Dec 9, 2011
Cain, Perry, Paterno, And Broken Promises One of the biggest issues for any public figure or brand is the faith with which they keep their core promise to stakeholders. When they mess up, there is a momentary opportunity to avoid further disaster that affords them the chance to come clean and potentially be forgiven. But that moment quickly passes, and with it, and the opportunity to make it right. Updated Thu Nov 10, 2011
How Nonverbal Communication Gives Our Words Meaning Let’s talk technique. Nonverbal technique, to be precise. How you say what you say. It’s what gives our words meaning when we speak, because, let's face it, standing up there doing a data dump is not going to engage your audience. I don't care how much they need to know about the Future of Technology as it Pertains to 1st World Economics. Updated Thu Nov 3, 2011
Preparation Is The Magic Bullet To Public Speaking Success Preparation is where most people go wrong with public speaking. It is the biggest obstacle by far, and the most tedious and difficult part of the journey to becoming great at speaking and presenting. But it’s also the most necessary component of the process, so don’t ignore it. Updated Thu Oct 27, 2011
Stage Fright Is Nothing To Be Afraid Of Public speaking can shake the confidence of even the most experienced professional. Though it's natural to feel nervous, there are ways to frame your thinking that can help you manage stage fright. Here are three principles to keep in mind before your palms begin to sweat and your voice starts to quiver. Updated Wed Oct 19, 2011
Conflict For Its Own Sake Is Not An Option, But It Can Also Create Positive Change People who don't engage in conflict don't commit. Updated Mon Oct 10, 2011
Make Your Public Speaking Pass The "Waiting In Line" Test While speaking is something almost everyone is capable of, doing so in front of large groups remains daunting. But there's one clear measure of success: is your audience waiting in line to meet you afterward? If not, read on for four tips that will put you on the path to better public speaking and presentation skills. Updated Wed Oct 5, 2011
Mark Zuckerberg Can Get Away With Being An Average Public Speaker, But You Can't When you’re as smart and successful as Mark Zuckerberg, do you really need to become a super-polished speaker, too? Probably not. The rest of us, however, can’t afford to be average, and here’s why. Updated Thu Sep 29, 2011
Tony Hsieh's HQ (Happiness Quotient) At the World Innovation Forum, one of the presenters was Tony Hsieh, CEO of Zappos. He talked a lot about happiness, what makes Zappos one of the top workplaces and, I think, a great place to buy from. Updated Mon Jun 13, 2011
Clayton Christensen And Disruption: Authentic Applications For Small Businesses It's been an enlightening morning at the World Innovation Forum in New York, listening to Harvard's Clayton Christensen talk about his theory of "disruption." Updated Wed Jun 8, 2011
Recipient Of Anthony Weiner Tweet Shows Media Mastery I've been very interested in the ham-handedness with which Congressman Anthony Weiner of New York has managed his Twitter fiasco. But even more interesting is the way the recipient of the tweet, Gennette Cordova, a college journalism student in Washington, has handled her sudden brush with the proverbial "15 minutes." Updated Mon Jun 6, 2011
During NFL Lockout, No Deep-Sixing Of Ochocinco Cincinnati Bengals wide receiver, Chad Johnson Ochocinco, hasn't let the labor dispute dilute his brand. Updated Wed Jun 1, 2011
Schwarzenegger And The Fragility Of A Personal Brand I'm never surprised when famous people behave badly. They're only human after all, and their behavior is usually not any different from the population at large. (Watch my video on this topic here.) Updated Fri May 20, 2011
A Sticky Situation If you've ever had to react on the spot to a situation that was so sticky, so icky that it left you speechless, read on to see how a friend of mine handled a recent conflict. Updated Tue Apr 26, 2011
Keeping It Short Takes Longer Did you know it can take much longer to prepare a short presentation--I'm talking about something really tiny--than, say, a 30 or 40 minute or even 1 hour version? Updated Mon Apr 18, 2011

History

Member for
4 years 24 weeks