Rohit Bhargava is a marketing expert and leading voice on how to bring more humanity back to business through social media and storytelling. He is a founding member of the world's largest team of social media strategists at Ogilvy, and is currently a member of the Global Strategy & Planning group at Ogilvy. He has written nearly 1000 pieces of marketing advice on his personal blog Influential Marketing (including first creating the idea of Social Media Optimization back in 2006) and still wishes he had more time to blog! His first book Personality Not Included was a global bestseller and was published in 9 languages. His second book called Likeonomics has already been featured in the NY Times and Wall Street Journal and was published in May, 2012. He teaches Global Marketing at Georgetown University and lives with his wife and two young sons in Washington DC.