4 Strategic Requirements For Corporate Tweeting Companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan.
Updated Fri Jan 20, 2012
Pay No Attention To That Fed Chief Behind The Curtain: Bernanke Meets Social Media Having publicly announced its interest in the social media, the Federal Reserve's effort could provide solutions to the nagging problem of how public institutions that must guard their privacy can be simultaneously transparent.
Updated Wed Nov 2, 2011
With DreamWorks Deal, Netflix Makes The Haters Reconsider Netflix's unveiling this week of content deals with DreamWorks, Discovery Channel, and Animal Planet, among others, are early signs of proof that growing pains are a small price to pay for growth.
Updated Thu Sep 29, 2011
Response To Virginia's Nuclear-Plant Power Loss Was Risk Communications At Its Best The speed and accuracy with which officials provided information about the power loss at a Virginia nuclear plant following this week's earthquake helped cement the perception that the situation was under control. It was risk communications at its best, practiced when it was needed most--and it's a good blueprint for crisis management in any situation.
Updated Thu Aug 25, 2011
Toyota Online: A Digital Model For Other Corporations To Follow Right now corporations and the lawyers who defend them are at a digital crossroads.
Updated Fri Jul 22, 2011
Top Five Questions Directors Need To Ask About Social And Digital Media Nearly every director of a publicly-traded company looks in the mirror each morning and sees a leader. Yet, when it comes to the reputational challenges of the Digital Age, most directors seem content to follow -- letting others control the online narratives that dominate public perceptions.
Updated Fri Jun 3, 2011
Sony's Cyberattack And How Companies Fail In Data Security Repeated cyberattacks over the last two weeks have left Sony the latest victim of a data loss and theft epidemic that has swelled to epic proportions.
Updated Wed May 4, 2011
Big Pharma and the Value of the Umbrella Brand For starters, a quiz: who makes Viagra, Lipitor, Nexium, Plavix, and Prevacid? Now, who made Vioxx, and who makes OxyContin? It is, in some ways, an extreme exercise; but if you can answer the first question, you likely work in Big Pharma.
Updated Thu Mar 17, 2011
Social Media and Investor Relations: A Match Made for the Dodd-Frank Era As the first proxy season of the Dodd-Frank era kicks off, public companies are being held to higher standards of transparency and accountability than ever before.
Updated Tue Feb 22, 2011
Regulation Takes Aim at Reputation: Dodd-Frank's Conflict Minerals Provision Whenever any of us buys a car, a cell phone, a laptop, or other products, we are likely purchasing goods that are made with minerals sourced in central Africa. Conflict minerals, as they are known, are everywhere. And soon, public companies will have to account for all that they use.
Updated Thu Feb 10, 2011
What Is the Goldman Sachs Brand Really Worth? When Goldman Sachs pledged earlier this month to pull back the curtain that has shrouded the firm for much of its 142-years. With such a volatile flow of reputational ups and downs, one can't help but ask the question: What is Goldman's brand really worth?
Updated Tue Jan 25, 2011
Bank of America's Digital Opportunity: In the WikiLeaks Era, Forewarned Means Forearmed No, that's not a typo in the headline. WikiLeaks does indeed represent a salient and, in some ways, unprecedented opportunity for the great financial institution to assume control of its story on Julian Assange's home turf--the Internet.
Updated Wed Jan 5, 2011
"You Will Be Discovered": How Companies Can Be One Comment Away From a PR Disaster In this excerpt from his book, "The Communicators: Leadership in the Age of Crisis," author Richard S. Levick contrasts how Burger King and Technorati responded to critical comments on websites--and how you "do not play around on the Internet."
Updated Wed Jan 5, 2011
