Why CMOs and CFOs should talk shop with each other regularly Both entities are sharing a common goal of maximizing value and performance of all investments. The opportunities for marketing and finance departments to work together to this objective have never been greater. Here are three ways just to name a few:
Posted Mon Mar 12, 2012
Five Fundamentals of Fanatical Leadership If you’ve ever worked for a boss that was openly enthusiastic about what they did, then you know how infectious that becomes for the entire company. These individuals can set the course for helping the organization separate itself from the pack by passionately ignoring the status quo and the naysayers who protect it. While not crazy, leaders like these are most certainly fanatical about changing an industry and perhaps even a culture mindset.
Updated Tue Nov 15, 2011
Five Things I Learned From Our Interns The moment when one of the interns asked me, in effect, how to get my job, I realized I would learn some important lessons from this group.
Updated Fri Jun 24, 2011
5 CEO Tips for a Holly Jolly Holiday Speech A holiday party speech doesn't need to be a source of inspiration, but rather an opportunity to simply say thank you and show gratitude regardless of the economic environment.
Updated Thu Dec 9, 2010
What Should CEOs Tweet? 7 Tips to Become More "Socially" Active It's disappointing to me that while businesses try to be more open with consumers, studies show that CEOs have little to no involvement with a company website or a social media presence. That might mean executives are told to tweet, but simply don't know what to say.
Wed Nov 17, 2010
Five Business Lessons From the Famous San Diego Chicken Almost everyone has an iconic figure that they respect and admire. For some folks that might be a president, athlete, author or musician. For me, it's the Famous San Diego Chicken. His story of success is not only captivating but also inspirational.
Mon Nov 8, 2010
What Organizations Can Learn From the Baseball Playoffs Five lessons to succeed and win in the postseason.
Tue Oct 5, 2010
Four Elements to Bring Good Karma to Your Business In business, there's great emphasis on forecasting the future and forward-thinking, especially in my field of Internet presence. That's not to say we can't also take it one day at a time, reminiscent of the teachings from Buddhist masters such as the Dalai Lama and Deepak Chopra. They focus on paying attention to the present and not taking it for granted; something I feel results in greater success in the workplace.
Sun Sep 19, 2010
Three Questions to Help Marry What a Brand Is With What You Want It to Be Brands are created either by accident or deliberately, and--at times--both.
Here's a good example. Say a start-up company designs a sleeker, more durable type of surfboard because the owner is an avid participant in the sport and was tired of replacing ones that wore out too quickly. His customer base starts out as friends and family who share the same frustration. Word of mouth spreads quickly within that niche community and the product is a big hit.
Tue Sep 7, 2010
You Don't Have to Be a "Creative" to Be Creative What does a person deemed "creative" look like? You might picture a man with horn-rimmed glasses in a long-sleeved black mock turtleneck or a young woman, powered by caffeine, donning the latest fashions. They are certain to come up with the next big idea, the white knight, at each and every brainstorming session, or maybe not.
Wed Aug 18, 2010
Managers Need to Also Be Career Counselors Ideally, the people you hire have some ambition and are somewhat competitive. This stems far beyond the office softball team or reaching for a promotion. Managers need to recognize that they play a critical role in getting employees where they want to go within the company and beyond.
Tue Aug 3, 2010
Four Tips to Make a Lasting Impression at a Networking Event I can't count the number of times I've attended a networking event only to meet someone that doesn't differentiate themselves from other folks in their industry. For example, when coming across a technical programmer at a software company, they leave out a crucial part by explaining what the company actually does or the specialization. When folks fail to mention this information, it leads me to believe that there is a lack of passion for what they do or for whom they work.
Tue Jun 8, 2010
Teamwork at its best Why groups are more beneficial than individual efforts
Mon May 17, 2010
Immersing yourself in your clients Prior to signing on a client, it’s not uncommon to have numerous meetings to ensure everyone is on the same page with the goals and deliverables of a particular project. What’s equally important is how companies can better succeed in their initiatives while endearing themselves more with customers by becoming immersed in that company’s culture. Doing so not only demonstrates dedication to the partnership, but reveals that service providers are in the know on transactions, people, news, events and more.
Tue Apr 27, 2010
Managing a Brand Starts from the Inside “What do you do?” That’s usually one of the first questions someone asks a stranger when striking up a conversation and why almost as many branding opportunities present themselves outside the office, as they do inside. They manifest in unstructured formats, such as social gatherings away from work, instead of through formal channels like advertising campaigns. For this reason, every organization must recognize their public identity needs to be grounded within its staff if it’s to stand a chance of being accepted by others.
Thu Apr 15, 2010
Baseball and Business: How The Two Are Alike I’m really excited about the start of the Major League Baseball season this week! Part of the reason is that our offices in San Diego overlook Petco Park, the home of our beloved Padres. We’ve got an unfettered overhead view the field, so it’s not uncommon for our employees to stick around their desks and venture out to the balcony to watch a game during the summer months.
Tue Apr 6, 2010
Strategic Philanthropy: How and why to go about it Since I started Red Door Interactive, I’ve made it a policy to devote a certain amount of company resources each quarter to pro bono work for worthy nonprofits. I had discovered this trait long ago within our educational system, as well as through other companies and leaders who’ve been an example to me.
Fri Mar 26, 2010
Four Ways to Inject New Ideas Into Your Company Like many people, I have my own way of doing things that, for a variety of reasons, have proven to work for me. This ranges from how I manage people and conduct new business initiatives to strategize about future growth. I’d like to say that they are key reasons why Red Door Interactive has been able to achieve consistent double-digit revenue growth since its inception eight years ago.
Tue Mar 16, 2010
Involving others; the slower, but surer path to good decisions A Fast Company blog post I wrote a while back, “Going with Your Gut is Not Enough,” generated some interesting online and offline discussions with other entrepreneurs; some of whom differed with my position that making key decisions without the consultation of others may not be the best course of action.
Mon Mar 1, 2010
Why companies need to look beyond the numbers Three questions executives should ask when examining spreadsheets
Fri Feb 5, 2010
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