Currently focused on applications of background to social networks, music industry issues and support of emerging musicians in rock, alternative, folk and country. Background in economics, marketing and e-marketing strategy. Hold doctorate in economics with specialization areas in econometrics, microeconomics and industrial organization. Published widely in academic and business journals. Over twenty years experience in marketing strategy and research consulting covering multiple sectors including consumer products, entertainment and technology. Have applied educational background in the areas of social networks and convergence using advanced techniques. Served as member of the advisory board of The Centre for Network Economy, London Business School. Formerly with Research International, Arthur Andersen, Ernst & Young Global Client Consulting, ACNielsen and the University of Georgia.
http://www.fastcompany.com/user/phillip-cartwright
Owner / Partner, Horizonvu Group LLC and HorizonVUMusic
Private, Sole Proprietor employees, Arts / Entertainment / Media industryThe objective of HorizonVUMusic is facilitating musicians' efforts to achieve one of their key business objectives - recognition. As Internet entrepreneurs with a passion for music, we provide an intermediary service to talented professionals in the music business. We serve musicians, sponsors and industry executives searching for talent. As a start, we have set up HorizonVUMusic to support rock, alternative, folk and country music. Perhaps one day, we will be able to extend our scope to include other genres such as jazz, R&B, world and classical music. The idea behind this independent site is that serious advanced amateur or professional musicians from around the world wanting to extend their professional recognition can submit profiles, promotional information, events and a limited number of songs which can be played or streamed by members, but not downloaded. We do not charge fees to musicians for this service. Our service is supported by fees from sponsors and industry subscribers. The postings on this site are most often supported by reliable recommendations, but even so, we review each submission. We insist on a high level of quality for submissions as a standing company policy of professionalism. We are not managers of musicians, so we do not engage in contractual agreements for or on behalf of artists. Ultimately, we strive to facilitate connections between participating musicians and resources needed to advance their career. These resources could include agents, booking services, club owners, merchandisers, or equipment providers.
University of Illinois, Urbaba-Champaign, Illinois, United States
PhD, 1981.
Areas of study: Econonomics, econometrics and industrial organization
