Penn Newhard is a founding partner for Backbone Media, a Colorado based agency focused on active lifestyle. Backbone is a digital media, planning and public relations firm representing brands such as Polartec, SmartWool, Black Diamond, Eddie Bauer/First Ascent, Teva and New Belgium Brewery. Penn serves on the Board for Protect Our Winters (POW), the North America Advisory Board for POC, and as a 1% for the Planet Ambassador. In 2009, he co-authored 50 Classic Ski Descents of North America with renowned freeskier Chris Davenport and Art Burrows. Penn lives in Basalt, CO in a log cabin with his wife, Kirsten and four tow-head kids.