Director, Marketing Strategy and Planning
Amadeus North America
United States
As director of marketing for Amadeus North America, Mr. Wild is responsible for the strategic planning and implementation of all marketing operations in both the U.S. and Canadian markets. Wild has spent the past decade working in the travel industry, and joined Amadeus in 1998. In his current position, Wild directs the company's North American marketing initiatives, management of the overall marketing plan, and the activities of the marketing team. Since taking on the position of marketing director in 2002, Wild has introduced the customer-focused market approach, which has become a key competitive differentiator for Amadeus. In addition, he spearheaded a new strategic planning process and oversees and monitors the progress of the company's strategic marketing plan. Prior to Amadeus, Wild served as the director of sales and marketing for Affinity Travel Management in North Palm Beach He was previously with Cruise & Vacation Shoppes America in Metairie, La., and was a district sales manager with Royal Caribbean International in Miam. Wild holds a master's degree in business administration with a certificate in international business from Florida Atlantic University. He also holds a bachelor's degree in political communications from George Washington University in Washington, D.C.
http://www.fastcompany.com/user/owen-wild
Director, Marketing Strategy and Planning, Amadeus North America
