http://www.fastcompany.com/user/norman-birnbach
President, Brodeur Worldwide
Private, Marketing / PR / Advertising industryPresident, Birnbach Communications, Inc.
Private, 21-50 employees, Marketing / PR / Advertising industryAfter 15 years experience in journalism and big-agency public relations, Norman Birnbach established Birnbach Communications, Inc. in 2001 to provide strategic communications for clients looking for looking for senior talent, who are accountable and responsive, to generate results and to pay close attention to their needs without the overhead of a large agency.
Norman creates, manages and implements long-range integrated strategic communications programs tied to clients' business goals and helps emerging clients to jump-start their PR programs. He has counseled CEOs and senior management on national media strategies, including developing new corporate positioning, establishing communications plans to support sales force, business development, and VC communications.
Norman develops messages that repositioned companies to more effectively reach new customers and the media – and that work has led to some of his industry awards. His work repositioning Corning as a tech powerhouse, not the manufacturer of Corningware cookware (a division the company had sold off five years earlier) led to a Bell Ringer from the Publicity Club of New England. He won a Silver Anvil from the Public Relations Society of America (PRSA) for helping to relaunch distance education pioneer Mind Extension University (now Jones International University).
Oberlin College, Ohio, United States
Bachelor’s degree.
