Nick Shore is Senior Vice President of Strategic Consumer Insights and Research at MTV. He is responsible for all of MTV's research efforts across MTV, MTV2, mtv.com, mtvU and MTV Tr3s platforms.
Shore has spent his career helping organizations uncover & articulate their Brand DNA. His background includes early career experience in London and New York advertising agencies in the late 1980s; founding and building his own brand agency in the 1990s (which pioneered a number of innovative target audience research approaches); and since 2000 working as a consultant helping leadership teams re-set brand direction in times of disruptive change.
He has led target insight & brand development initiatives for an array of global brands, including Johnson & Johnson; Intel; McDonalds; Motorola; PepsiCo, Coca Cola, Unilever and WellPoint. In the world of entertainment he worked with the AMC leadership team on their re-positioning at the time of the birth of “MadMen,” and has also worked over the years with HBO, FX, MGM, Showtime and Nickelodeon.
Shore has researched topics as diverse as studying the “brand of Princess Diana” on behalf Coca Cola to interviewing dominatrixes to better understand the psychology of pain on behalf of Motrin. His work has been featured in The New York Times, Fast Company, BusinessWeek, Brandweek, Adweek, & Mediaweek; and he has guest-lectured on brand strategy at Columbia Business School, Wharton and NYU. He was appointed SVP of Strategic Consumer Insights and Research at MTV in November 2009.