Nathaniel Perez
Global Head of Social Experience, SapientNitro
Miami, FL
Nathaniel is Global Head of Social Experience for SapientNitro, where he works on innovative approaches, platforms and offerings, leading the creation of marketing experiences that leverage the power of influence across any channel to trigger measurable digital engagement, communication and action.
With over 16 years of experience working for leaders such as Razorfish, Microsoft and IBM and a rich technology background, he has fueled marketing innovation across disciplines, including commerce, media, word-of-mouth, analytics, consumer insights, social applications & platforms, mobile, digital out-of-home and rich experiences. He has helped hundreds of global brands execute successful and innovative marketing strategies across numerous industries. His clients include Coca-Cola, H&R Block, Amway, MARS, Unilever, Sprint, Target, Kraft, Citi, JCPenney, AT&T, Terra, Condé Nast, Mercedes AMG, Carnival Cruises, Burger King and more.
Connect with Nathaniel on Twitter (@perezable).
Nathaniel's News Feed
The Power Potential Of Google+ Pages For Businesses Google moves another step deeper into Facebook territory with the launch of Pages for businesses. Someday, Facebook will launch "timeline" for brand pages. And both launches will really matter. But most important will be the difference Google+ pages can make for brands and businesses if Google can only get it done right.
Updated Wed Nov 9, 2011
Four Things Zuckerberg Should Tell Marketers...And One He Wouldn't Many brands clearly have to rethink how they're marketing on Facebook. As brands have grown their social audiences and slowly learned to measure their value, they now face a tougher task, which is to focus on their ability to retain and interest. Many brands are clearly having a hard time doing this. When using Facebook to market your brand, think "WWZD?".
Updated Thu Aug 25, 2011
2011: Back to the Future Five advertising predictions for the coming year: Old things done in radically new ways.
Updated Wed Dec 29, 2010
No, I Don't Want to Be Friends With My Butter: Brand Relationships for the Social Media Era
While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. After all, what's so novel about the thought of a friendship with my butter? Precisely, nothing.
Posted Wed Dec 23, 2009
