The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Updated Mon May 7, 2012
The Case For Girls: A Mock Ad Aims To Become A Legitimate Campaign With Global Impact For Fast Company's "Case for Girls" package, several advertising agencies came up with mock ads as a response for the rampant cultural preference for baby boys over baby girls. One agency, AKQA, hopes to transform their campaign for Chinese women from a thought experiment into the real deal with a new website, a gripping video, and the push for a mobilizing event in March 2012.
Updated Mon Dec 12, 2011
Christopher Nolan's "Dark Knight Rises" Viewing Guide At a preview of his "Dark Knight Rises" prologue, director Christopher Nolan advised how "to capture the grandeur of movies," where you need to see the movie in July to fully grasp his Bat-vision, and a tip on the best way to watch the preview ahead of "Mission: Impossible -- Ghost Protocol" on Dec. 16.
Updated Fri Dec 9, 2011
Gonzo Filmmaker James Bobin Reveals Muppet Movie Easter Eggs! From "Chinatown" to "Flight of the Conchords," the director of "The Muppets" reveals a slew of the secret references he snuck into his first feature film.
Updated Fri Dec 2, 2011
As "Breaking Dawn" Shatters Box Office, Its Screenwriter Breaks New Ground With "Earthseed" To create the film version of the Twilight series, Melissa Rosenberg followed a simple rule: "See the book on-screen." Now, with a slew of new projects, she's crafting a whole new way of screenwriting that starts not with sight, but sound.
Updated Mon Nov 21, 2011
Comedians Sound Off On Louis CK's Latest Funny Business Louis CK is going DIY--again--with a plan to stream his upcoming comedy series exclusively through his website. Fellow comedians Patton Oswalt, Marc Maron, and Rob Delaney share why the veteran "comedian's comedian" is now an industry game changer.
Updated Mon Nov 7, 2011
Andy Rooney: Voice Of The Internet The late Andy Rooney was a vicious critic who despised sloppy grammar and loathed Justin Bieber. Sound familiar, Internet? Let's give the curmudgeonly commentator his due as the OG Hater of the pre-Internet age. Andy Rooney: The Godfather of Troll.
Updated Mon Nov 7, 2011
A Long, Strange "Trip to the Moon" It took science, faith and a bit of magic (oh, and ten years and a million bucks) to bring a lost version of a pioneering silent film classic back to colorful life. Here’s how it happened.
Updated Fri Nov 4, 2011
What Hanksy's Rat-Themed Street Art Means For Tom Hanks' "Larry Crowne" As Tom Hanks heads to the box office with his latest flick, a rodent-bodied spoof pops up on the streets of NYC--and on popular photo app Instagram. Is this a marketing stunt or just an odd cultural collision?
Updated Fri Jul 1, 2011
The Dr. Moreau Of Music On ISAM, his eighth and latest album (released today via indie British label Ninja Tune), he's evolved once again. This time he's built a virtual orchestra of out digitally rendered instruments, nearly all of them more or less synthesized from found objects.
Updated Wed May 25, 2011
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