For Effective Advocacy, Select "E" for "All of the Above" My colleague Steve Rubel neatly lays out the challenge facing communicators today: with today's fractured and diffuse media, "life is nothing but a stream, and ad pages and feature placements become scarcer (and arguably captivate less attention)." And if this challenge frustrates communicators, how much more difficult is it for public affairs or advocacy professionals working to not only enlist supports but mobilize advocates?
Posted Fri Jul 10, 2009
