The Many "About Us" pages Many times, we in the design world, are often selling and explaining the visual strategies behind a design, but the copy is just as critical to the success of a piece as the visual design.
Posted Mon Nov 17, 2008
What's In a Name -- Often Your Brand's Identity An organization's name, logo, brand... their image, directly impacts peoples perception about it and how their products and services are valued. The same is true for museums.
Posted Mon Oct 27, 2008
The Pepsi Overhaul
You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a loyal Pepsi family.
Today Pepsi is embarking on a complete overhaul of the brand which includes the redesign of many of the brands' packaging graphics, as well as a redesign of the Pepsi globe logo. (You can read more and see the logo at AdAge.com).
Posted Tue Oct 21, 2008
Bigger is Bigger, Not Better
Are the days of the big design agency over? It seems to me they have been over for quite a while now. In the late 90's with the dot com craze in full throttle it looked as though they were making a comeback. With every design company being gobbled up by another, the design world was being transformed, and I'm not sure it was for the better.
Posted Mon Oct 13, 2008
The RFP and The Players
I'm always excited when we receive an RFP (Request for Proposal) here at Percepted… especially when it’s from a new contact. It opens the door to network and establish new business relationships which of course we all hope ends with the project being awarded to us.
Posted Fri Oct 3, 2008
