Mathew McDougall

Profile Tags

Educational History

• Queensland University of Technology, PhD.
  

Professional History:

• CEO, SinoTech Group

Bio

I am an Internet media marketing and advertising entrepreneur that develops next generation technologies, new media properties and new media strategies that provide addressability and accountability for advertisers. Senior business executive with many years of demonstrated success in managing digital agencies and directing Software and Technology organizations. Proven leadership in strategic decision-ma...

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Bio

I am an Internet media marketing and advertising entrepreneur that develops next generation technologies, new media properties and new media strategies that provide addressability and accountability for advertisers. Senior business executive with many years of demonstrated success in managing digital agencies and directing Software and Technology organizations. Proven leadership in strategic decision-making, business development, partnership management and enterprise solutions selling. Successful demanding environments; experienced in business management including: budgeting, services, product development, partnerships and alliances, and strategic business development. • Developed business in China, Australia, US, Japan, Korea and UK. • 16 years experience building and leading teams, developing commercial relationships for technology organizations. • Management leadership, process improvement, problem solving, building customer relationships, managing customer expectations, creating and executing strategic initiatives.

Areas of expertise

Strong marketing, advertising and strategic new business sales development background; skills include Media Buyer / Planner, Contract Negotiation, Customer Retention, Business Development, CPA, CPL, CPC, CPM, CPV, Revenue Share, Affiliate Marketing, SEM / SEO, Strategic Partnerships, Campaign Optimization, Shopping Comparison. Expertise in developing new business in Australia & Asia (China, Korea and Japan). Negotiated strategic partnerships with Yahoo, QQ, Sina, Netease, Sohu, Google, Baidu.

Personal Website/Blog URL

www.sinotechblog.com

Public Profile

http://www.fastcompany.com/user/mathew-mcdougall

Professional History

CEO, SinoTech Group

Private, 101-500 employees, Internet / New Media / Ecommerce industry

Group CEO & Executive Chairman at SinoTech Group SinoTech Group is leading the thinking in digital marketing where creative marketing, online media and technologies are brought together to unleash the full possibilities of a digital age. SinoTech Group is absolutely focused in improving companies online presence; through digital marketing technologies, digital strategy, search and social marketing, online media buying/planning & utilizing affiliate networks. SinoTech Group helps businesses dramatically increase the quality and quantity of prospects visiting their websites, significantly improves the rate at which those visitors become customers and maximizes online sales and marketing return on investment (ROI). Capabilities include: Media Solutions Search Marketing Social Media Marketing Consultancy & Strategy Creative & Production

Educational History

Queensland University of Technology, Australia
PhD.
Areas of study: School of Maths, Science & Technology

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