maryanne conlin

Profile Tags

Educational History

• Thunderbird School of Global Management, MBA.
  

Professional History:

• Consultant, Green Options Media
• Consultant, Media Marketing Group
• Director, Mission Foods Division Gruma Corp.

Bio

Maryanne Conlin (MC Milker), Lead writer for Ecopreneurist, is a marketing consultant with expertise in social media and targeting the LOHAS consumer; integrating sustainable business practices with marketing messages and branding in the healthy lifestyle/organic food/nutraceutical industries. She spent fifteen years in corporate marketing, including stints in a variety of both start-up and Fortune 500 companies, most recently as Director of Marketing for a division of a several billion dolla...

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Bio

Maryanne Conlin (MC Milker), Lead writer for Ecopreneurist, is a marketing consultant with expertise in social media and targeting the LOHAS consumer; integrating sustainable business practices with marketing messages and branding in the healthy lifestyle/organic food/nutraceutical industries. She spent fifteen years in corporate marketing, including stints in a variety of both start-up and Fortune 500 companies, most recently as Director of Marketing for a division of a several billion dollar multi-national. She is popular author and speaker on green and socially responsible marketing and is adept at using social media. Ms. Conlin holds B.S. in Marketing and an MBA from The Thunderbird School of Global Management. She has taught marketing and public relations at The University of California, Berkeley, The University of California, Irvine and The University of Hong Kong. email her at: mcmilker@gmail.com

Areas of expertise

Product Management, Eco Marketing, Social Media Marketing,Product development, Advertising and promotions, Research,

Personal Website/Blog URL

http://ecopreneurist.com

Public Profile

http://www.fastcompany.com/user/maryanne-conlin

Professional History

Consultant, Green Options Media

Private, 501-1000 employees, Arts / Entertainment / Media industry

As lead Writer For Ecopreneurist.com my responsibilities include developing, writing and posting stories; editing posts, driving traffic through social media; recruiting and vetting writers; analyzing traffic and working with management team to grow the green options family of blogs.

Consultant, Media Marketing Group

Private, Sole Proprietor employees, Consulting industry

Classically Trained Marketer, expert at integrating sustainability initiatives into successful marketing programs. Expertise in traditional marketing program development AND targeting the LOHAS consumer; integrating sustainable business practices with marketing messages and branding in the healthy lifestyle/organic food/ nutraceutical industries. Experienced social media marketer engaged in conversation monitoring, content creation and activity streaming on major social media sites and blogs. Particular expertise in reaching female (soccer Moms, older women) and green consumers. Varied consumer product industry experience including successful new product development and launch; market research; marketing communications/ copy writing; trade and consumer promotions and online marketing, including social networking and media. Proven success in change management and developing new corporate marketing initiatives in consumer package goods, housewares, technology, B2B, toys and various other consumer products. Popular author and speaker on green and socially responsible marketing adept at using social media.

Director, Mission Foods Division Gruma Corp.

Public, 5000+ employees, Consumer Packaged Goods industry

Educational History

Thunderbird School of Global Management, Arizona, United States
MBA.
Areas of study: Marketing
Awards: Merit based Graduate Assistantship, Interad Board
Activities and societies: Judge for Thunderbird Sustainability Innovation Summit

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