Brands Get Physical To Build Trust From handshakes to hardware, intimate signals constantly affect us in life. As the world becomes increasingly digital, we are losing many sensory signals that once moved us. Here's what can companies do to reclaim these touching moments.
Updated Wed Feb 22, 2012
The Future Of Ethics In Branding Ethics and advertising don’t go together too well--but that's all about to change.
Updated Mon Feb 13, 2012
We Know What You Want And When You Will Buy It A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.
Updated Tue Feb 7, 2012
Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
Updated Tue Jan 31, 2012
Thou Shalt Covet What Thy Neighbor Covets When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers--inflamed by branders and marketers--mysteriously become our desires, too.
Updated Mon Jan 23, 2012
Under-Promise. Over-Deliver. And Your Brand's Fans Will Talk It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime.
Updated Tue Jan 10, 2012
Trust Me: Here's Why Brands Sell Trust, Subconsciously Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.
Updated Mon Dec 19, 2011
Why Your Car Is The Next Advertising Battleground Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street.
Updated Tue Dec 13, 2011
Online Stores Turn Savvy Shoppers Into Gamblers With Vegas-Style Tactics The tactics casinos use to keep players making bets until they leave at a loss are coming to your online shopping experience.
Updated Wed Dec 7, 2011
The 3 Best Cheap Marketing Moves Of All Time Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.
Updated Mon Dec 5, 2011
It's All About Me! From Coca-Cola to Lego, companies are banking on the "Me Selling Proposition" to revitalize their brands.
Updated Wed Nov 23, 2011
Generation Y Is Born To Startup There’s a fundamental difference between the rebels of the past and today: Generation Y are born entrepreneurs.
Updated Wed Nov 16, 2011
Looks To Buy For With more than 600,000 hacking attempts on Facebook every day, one might be forgiven for asking why we're so willing to share the intimate details of our everyday lives. Apparently, we have absolutely no trouble doing so, if whatever we see there looks good.
Updated Mon Nov 7, 2011
Remodel Your Meetings To Create Internal Entrepreneurs Why can't big corporations become entrepreneurial? Given the fact that it's these very big corporations that are often wounded by entrepreneurial startups, it really is time for them to look more carefully at the way corporations become rigid and stymied by their own culture.
Updated Wed Oct 26, 2011
Cat Stroking, Not Facebook Poking, Satisfies Needs For Real Interaction Forget poking on Facebook or IMing people, shaking a hand or putting an arm on someone else's shoulder is where social interaction really begins. In Japan, this need for touch has extended to a focus on pets, including cafes for petting cats. Will emphasizing touch be a new trend in the U.S.?
Updated Wed Oct 19, 2011
10 Points Business Leaders Can Learn From Steve Jobs Steve Jobs was one of the best business strategists of our time. So what lessons can we take from Apple's moves over the years?
Updated Tue Oct 11, 2011
Check This Out: The New Coke 5! From lightbulbs to iPhones, tech has a history of being produced with planned obsolescence. And our children will never know the alternative.
Updated Tue Oct 4, 2011
Facebook's 880 Pages About You! The social network is watching your every move, and your friends. And while it isn't as nefarious as Big Brother, do we really want our profiles to become another marketing space?
Updated Fri Sep 30, 2011
Danger! Article Up Ahead! What has become the underlying reason for why we do things in our lives? Why do we buy one thing over another, go someplace rather than another, or do one activity over another? Fear.
Updated Mon Sep 26, 2011
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