Mark McNeilly
Lecturer: University of North Carolina: Kenan-Flagler Business School
Mark is the author of three books (including the popular Sun Tzu and the Art of Business: Six Principles for Managers) and a Lecturer at UNC’s Kenan-Flagler Business School. Prior to that Mark was a marketing executive with experience at IBM and Lenovo. All blog views and opinions are his own. You can follow him at @markmcneilly or learn more at www.suntzustrategies.com
MORE BY THIS AUTHOR
- Where Do You Come From? Tips For Creating A Powerful Provenance For Your Brand
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- Rebranding The GOP: Can A Marketing Facelift Overhaul The Republican Party?
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- Ken Carbone On The Future Of Design
- What "The Hobbit" Teaches Us About Finding Our Life Quests
- The Most Egregiously Bad Product Placement You'll Ever See--And How To Do It Right
- Careerwise, You Need To Know What You Don't Know
- It's Not Just The Biscuits: Bojangles' Recipe For Rapid Growth
- Is Branding Art, Science, Or A Whole Lot Of Both?
- "The Princess Bride" And The Man In Black's Lessons In Competitive Strategy





