After 10 years working in marketing as a copywriter at several traditional advertising agencies, enough was enough. Fed up with writing at people, I turned my attention and creative thinking to the field of social network marketing, all so I can talk to people – and help businesses do the same.
Since going out on my own, I’ve helped launch a makeup brand at a national department store, been retained to develop, plan and brand a careers website for the Canadian trucking...
After 10 years working in marketing as a copywriter at several traditional advertising agencies, enough was enough. Fed up with writing at people, I turned my attention and creative thinking to the field of social network marketing, all so I can talk to people – and help businesses do the same.
Since going out on my own, I’ve helped launch a makeup brand at a national department store, been retained to develop, plan and brand a careers website for the Canadian trucking industry, and formed strategic partnerships with a few local agencies.
Clients I’ve worked with include: Air Canada, Air Canada Technical Services, Michelin North America (Canada) + BFGoodrich Tires, Aeroplan, Alcatel, and The Gazette (Montreal’s English language daily newspaper). My non-profit work includes an award-winning campaign for The Youville Centre (Ottawa), Home Hospice (Toronto), The Old Brewery Mission (Montreal) and The Gazette Christmas Fund.
In January, I was invited to join the Marketing Profs Daily Fix blog as a contributor, and, in early April, I will be joining a panel discussion at Ad Age Magazine to discuss social networking and the blogosphere.
I’m also particularly proud to have contributed to the groundbreaking “The Age of Conversation”, the unprecedented book project that saw over 100 bloggers contribute one-page chapters related to conversation marketing. Proceeds from the book, which launched July 16, 2007, are earmarked for Variety, the children’s charity. To date, over US$11,000 has been raised. A second book, nw featuring 275 marketing bloggers, is now in development.
Life is all about give + take.
www.fastcompany.com/user/106273
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