In tribute to Mr. Rams THe Design world owes a debt of deep regard to Dieter Rams for his vision, influence and principles about what "good design" really is.
Updated Mon Feb 13, 2012
What’s so wrong about design being about design?
There
is a growing movement to push all things design into strategy or innovation. As
with any strong trend there is usually a backlash in the offing after it blows through. What’s
so wrong about design being about design? With this in mind, comes a new
publication, a history of design, in this case Industrial Design.
Updated Thu Jun 30, 2011
Hocus Pocus With a Design Focus Chocked full of intriguing and sometimes candid revelations, the book "Predictable Magic" will appeal to anyone interested in reading about the success and sustained success of design projects.
Updated Tue Apr 5, 2011
Serious Beauty, Looks Matter It's time to get serious about the idea of beauty in products and services.
Updated Mon Mar 7, 2011
Not Half Baked at All... Every now and then you read a book and wish you had about a hundred of them to give away to people who should be exposed to the insight contained within. "Baked In" is exactly that kind of book.
Wed Jul 7, 2010
China on Japan This from our Managing Director in Asia, Craig Briggs;Brand Toyota Stumbles
Thu May 13, 2010
Why Design Thinking Is the Next Competitive Advantage With "The Design of Business," Roger Martin demonstrates how companies can successfully adopt the methodologies and perspectives that designers use to solve problems and run more efficient, effective and competitive businesses. In a world of increasing sameness with every business looking for an edge, Martin effectively argues for embracing design thinking as business strategy.
Mon Apr 26, 2010
Conscious Design, Nav'i sytle James Cameron’s new movie, Avatar, is an epic of story-telling and technology. And, it is a must-see for marketers and branders.
Mon Apr 5, 2010
Brand Bloodlines The grocery store can be a jungle. The survial of the fittest brands can depend on the same kind of natural laws the species use to perpetuate themselves. Success or failure can be de-coded and leveraged by understanding paternity and core brand meaning atached to it.
Posted Sun Sep 6, 2009
Why Design Still Has Such Limited Corporate Impact--and What to Do About It
Despite the best efforts of the design community to the contrary, design is still struggling to influence companies in meaningful ways. The fault lies mostly within the design profession itself, which is unable to supply leadership equal to the current demand.
Posted Fri May 29, 2009
Six Ways to Avoid Landing in the Product Failure Bin A decade ago the ability to generate ideas for businesses was a terrific and unique offering, and often a good business. Many companies and consultants were conducting workshops aimed at coming up hundreds of ideas, and ...
Posted Fri May 29, 2009
The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand
What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you was actually working against you?
Posted Thu May 28, 2009
Design's Boom-and-Bust Cycle: Ten Years In, Ten to Go
The topic of design has generated a lot of buzz lately--so much, in fact, that some suggest that the renewed interest in all things creative is a passing fad. Not exactly. If we let history be our guide, we'll see that there's a cycle at work here, and in my view we are presently half way through it. Let's call it the Design Cycle. Case in point: JC Penney.
Posted Wed May 27, 2009
Ten Things to Demand From Design Thinkers
Design thinking is currently an "It" concept, the topic of countless books and blogs and conference panels. While it can mean a lot of different things to different people, for me, design thinking is a methodology, a tool, a killer app, and a problem-solving protocol to be used on virtually any problem. It can be equally effective in designing a new product or creating a new brand, to envisioning a new approach to health care or to reinventing city management.
Posted Fri May 22, 2009
Design Matters; Using Design Thinking to gain competitive leverage Design thinking is currently the most powerful competitive tool/leverage for business success in the near future. In order to leverage it successfully there are a number of things to demand from Design Thinkers. Here's a list.
Posted Sun Mar 15, 2009
recession proof....points might not be the right time to play it safe.
Posted Thu Jan 29, 2009
Recession Possibilities In a down economy the natural instinct is to draw inward. Cut spending and pull back on initiatives. The problem with that approach is that a down economy may in fact be the best time to win by being creative.
Posted Mon Jan 26, 2009
A Bigger Design Tent More minds participating and visualizing through sketching is a new thinking method for achieving cross functional creative results.
Posted Thu Jan 8, 2009
another turning point The power of a viral network.
Posted Thu Dec 18, 2008
Share on StumbleUpon
Share on LinkedIn