The New Faces of Social Media
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From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.
Updated Thu Jan 6, 2011
GE Recruits Social Media Influencers for Adventures in Immortality Judy Hu is leading GE's embrace of social media to reach new audiences online. In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.
Wed Oct 6, 2010
The End of The Influence Project. Long Live Influence! The Influence Project concludes this Sunday August 15 at midnight EST. The surge of interest continues and there’s that last minute at an eBay auction feeling pulsing through this network of networks that is the modern Internet.
Sat Aug 14, 2010
Twitter Creator Jack Dorsey on Plane Crashes, the Ghost of Britney Spears, and the Difficulty of Defining Influence If you're addicted to crafting the perfect 140 character tweet haiku, you can thank--or curse--Twitter creator Jack Dorsey. The former taxi, courier and emergency services dispatcher--and current Twitter chairman and CEO of credit card payment company Square--believes there's a universe in every tweet and that less can lead to so much more.
Tue Aug 10, 2010
Your Computer Is Punk: A Rock Star's View of The Influence Project and Social Media
This interview is part of our ongoing series related to The Influence Project.
Fri Aug 6, 2010
Shaq and Awe: The Big Shakespeare on Social Media and The Influence Project The man with the TWISM tattoo tells Fast Company why he encourages his fans to touch him, what it's like to duet with Justin Bieber and why he's participating in The Influence Project.
Tue Aug 3, 2010
Influence Jacking! Yesterday I learned that Fast Company's Influence Project is going to be hijacked by networking site ItStartsWith.us on Monday...
Sun Aug 1, 2010
Why Tech Nerds Love Flying Virgin America Social media manager Jill Fletcher on how Virgin America became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.
Fri Jul 30, 2010
iJustine on Converting 300 Million YouTube Views Into a Network of Fans The real-life, blonde precursor to Nickelodeon's iCarly, Justine Ezarik, finds her way onto scads of screens with a breezy style and a deep understanding of influence.
Wed Jul 28, 2010
The Itch Steve Jobs Can't Scratch: The Scrappy Influence of Brian Lam's Gizmodo
This interview is part of our ongoing series
related to The
Influence Project.
Wed Jul 21, 2010
Vlogger Sarah Austin Perfects the Work/Life Balance: One Seamlessly Feeds the Other
This interview is part of our ongoing series related to The Influence Project.
Mon Jul 19, 2010
Ford Speaks: How to Sell Cars and Influence People
This interview is part of our ongoing series related to The Influence Project.
Fri Jul 16, 2010
The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel Wieden+Kennedy global interactive creative director Iain Tait tells us how they choose which Tweets Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day. Monocle smile!
Wed Jul 14, 2010
A Social Media Diva Reveals Her Formula for Winning The Influence Project Who is the tiara wearing, turquoise phone-wielding, beatific smile bearing media-maven in the front row of The Influence Project?
Tue Jul 13, 2010
Gary Vaynerchuk on Influence, Emotion, and Being a "Douche Bag" Gary Vaynerchuk says authenicity trumps likeability.
Tue Jul 6, 2010
Welcome to The Influence Project
Obviously you're totally connected and know someone who knows someone because you're here on the inside at the outset. Actually, you're more than connected. You're an early adopter and a fearless explorer of the world of online influence.
Mon Jul 5, 2010
The Mekanism Guarantee: They Engineer Virality Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.
Sat May 1, 2010
