Marcello Cividini, a pioneer in direct marketing in Italy, worked at Corriere della Sera, Italy first newspaper, until 1979.
He was the Founder and CEO of Rapp Collins Italy which was later sold to DDB.
He is the Founder and President of CustomerCentric which specialises in third generation CRM, wireless loyalty systems, machine-to-machine marketing applications, wire and wireless sweepstakes, promotion automation and subversive loyalty...
Marcello Cividini, a pioneer in direct marketing in Italy, worked at Corriere della Sera, Italy first newspaper, until 1979.
He was the Founder and CEO of Rapp Collins Italy which was later sold to DDB.
He is the Founder and President of CustomerCentric which specialises in third generation CRM, wireless loyalty systems, machine-to-machine marketing applications, wire and wireless sweepstakes, promotion automation and subversive loyalty programmes.
Founder and CEO of Coupon Line, a company dedicated to a revolutionary targeting technique in retail chains.
Marcello is a journalist, blogger and teacher in direct marketing and brand communications at the Venice Ca’ Foscari and brand marketing strategy at the Milano Politechnic University.
Fundraiser and database builder for many United Nations
Agencies such as UNESCO, UNICEF, RED CROSS, and UNHCR.
Co-founder of CinaPartners a new
marketing venture in Shanghai to promote Italian food and technology in China.
Now founder and CEO of Coupon Line a company dedicated to revolutionary targeting technique in retail chains.
Social networker 2.0 and Spock Power User
http://www.fastcompany.com/user/marcello-cividini
Owner / Partner, CustomerCentric srl
Private, 21-50 employees, Marketing / PR / Advertising industrySweepstakes, cellular targeting, subversiv marketing
Owner / Partner, Coupon Line srl
Private, 21-50 employees, Internet / New Media / Ecommerce industryCellular targeting in retail outlet, delivering database enabled couponing before shopping.
Milano Politechnic, Italy
Other Professional degree.
Areas of study: Marketing, Brand bulding
