Lynne d Johnson is a Senior Social Media Strategist at R/GA. She was formerly SVP, Social Media for the Advertising Research Foundation, where she was responsible for content, brand and social media development and strategy, as well as developing consumer insights, market research, and true metrics for the industry at large via the ARF Social Media Council. Previously she was a senior editor and the director of community for Fast Company's website. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She's also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop and tech, and the intersection of music and technology. A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008) and was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies 2009). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs for Jack Myers MediaBizBloggers.