Owner / Partner
Buzzle
Australia
“Your Personal Brand is the unique, distinct and memorable idea that comes to mind whenever other people hear your name. It’s what you stand for – the values, talents and actions that others associate with you! We all know and accept that prospects, clients and decision makers do not buy your products and services, they buy you. They buy your values, your talents, and your achievements. What are you selling?”
Luke Harvey-Palmer is one of Australia’s recognized leaders on Personal Branding with over 15 years of leadership, sales, technology, management, finance and consulting experience.
Clients and colleagues throughout Australasia, the United Kingdom and the United States call on Luke to help them answer the question “what are you selling?”
His Personal Value Proposition is “I work with GREAT people to make them POPULAR! Luke uses a unique blend of web 2.0 ‘know how’, strategic marketing experience, and management consulting theory to inspire individuals and develop teams on a journey of discovering, articulating and bringing to life their Personal Value Proposition. He is respected by his clients for inspiring individuals with insight, enlightening teams on new techniques, practices and technologies. Through discipline and persistence Luke empowers clients to define, articulate and communicate their own unique Personal Brands. Whether you need to supercharge your career, convert your prospects to clients, or attract more customers in your own business – Luke will make sure you develop a unique and distinct Personal Brand through techniques, practices and technologies used by the strongest Personal Brands on the planet! Luke will leave you in no doubt that it is better to be known for WHO you are and not what you are!
The Brand that is Luke Harvey-Palmer also inspires and challenges Corporate and Small Business audiences through keynote presentations and hands on workshops that illustrate the importance of Personal Branding. All participants leave these sessions with practical tools for developing a powerful Personal Brand that can be applied immediately. At every chance, Luke looks to inspire those less fortunate, by working with the long term unemployed, those battling addiction, and people re-entering the workforce. Inspiration is provided through workshops, presentations and charity events organised by his company – The Personal Branding Agency.
Over the past two years Luke has worked with a diverse range of clients and Business owners from Banking, Financial Services, Technology, Travel, Manufacturing, Exporting, Telemarketing, Property, Construction and Publishing. During this time, Luke has developed a reputation as a disciplined, inspiring and hands on coach, mentor and leader of change.
Luke draws on personal experience developed across a diverse range of industries. He completed his Bachelor of Economics, majoring in International Economics whilst serving with the Australian Army as a commissioned officer. After some time with Special Operations, Luke entered the commercial world, helping to establish Mortgage Choice in Australia and the United Kingdom. Working in strategic development, marketing and change leadership roles for one of Australia’s leading Banks, Luke commenced his MBA at the Australian Graduate School of Management.
Prior to establishing himself as a Personal Brand Coach, speaker and trainer, Luke was the General Manager of two leading small businesses, and a founding director of a small business incubator and an innovative financial services company. In 2007, he successfully completed Residential Business School, and graduated as an Associate with The Institute for Independent Business International in London; the world’s leading independent association for consultants and advisors.
These experiences, discipline and insights are what motivated Luke to take his passion and talents to establish an innovative and thought inspiring Personal Brand Agency for professionals – working with GREAT people and making them POPULAR.
Luke has a Bachelor of Economics, a Graduate Diploma in Management, and is completing a Masters in Business Administration at Australia’s leading business school. He is also currently undertaking Command and Staff College for promotion to Lieutenant Colonel in the Australian Army (Reserve), and is a competitive athlete. Luke lives in Sydney with his wife and two children.
http://www.fastcompany.com/user/luke-harvey-palmer
St Peters College, Australia
High school diploma or equivalent, 1991.
Awards: Higher School Certificate
James Cook University, Australia
Bachelor’s degree, 1995.
Areas of study: Economics, International Economics
Awards: Bachelor of Economics
Australian Graduate School of Management, Australia
Master’s degree.
Areas of study: Masters of Business Administration
Awards: Gaduate Certificate in Management, Graduate Diploma in Management