From One Comes Many Are you voracious for video, but not fascinated by photos? Bonkers for blogs, but not titillated by Tweets? Fanatical about Facebook, but not emotional about email? You're not alone! Most people have preferences about how they communicate.
Updated Tue Apr 12, 2011
Are We All Drug Pushers And Voyeurs? Are social networks making us all drug pushers and voyeurs? You betcha! It's the drug rush of being a voyeurs that keeps us social.
Sat Sep 18, 2010
Now Yahoo! Is Getting in Your Facebook Yahoo!'s integrating with Facebook is a great way to hijack traffic and revenues from the industry giant. Strategic partnering and camping-on is a wining strategy.
Mon Jun 7, 2010
Facebook Getting in Your Face Facebook is ticking off a lot of people with their lack of sincerity regarding our privacy, but are 400 million of us willing to go "cold turkey" and give up our drugs?
Thu Jun 3, 2010
Instant Marketing and Ice Cream As a marketing person, and teaching marketing all the time, you know what I'm supposed to tell you. Your marketing materials have got to look perfect. You have to have them spell check. You only have one chance at a first impression.
Thu Apr 8, 2010
Customer Co-Production Who better than your customers to get involved in your brand and to tell you the best way to sell your product? Just ask them.
Wed Mar 17, 2010
Social Media Video Success: Flying Chips & Sandwich Defamation The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video you will see that Tom is not right. He's enjoying blending these things way too much. There's a particular spot in the video where you'll recognize it immediately. ;) Tom created a blender, a great blender, and it better be, because it's a $650 home blender, a residential blender.
Posted Mon Sep 14, 2009
Blogs Are Not Just Web Logs A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field. Blogging is free, it’s easy, and it doesn’t take much time.
Posted Mon Jun 15, 2009
The Twitter About Twitter
Twitter is one application of a broader category called microblogging. You've seen it on The View, you've watched it creep into night time dramas, you've heard it in the news, you've seen Larry King take on Ashton Kutcher with their one million follower challenge. Ashton Kutcher got over one million followers and beat Larry King / CNN. Ashton had 1,230,000+ and CNN had 980,000+ where the match actually bought malaria nets for children in Africa. Isn't this a great application of social media; helping kids?
Posted Sat Jun 13, 2009
Social Networks Are More Than Networking
Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and moore than I can mention here. The question is, which ones do you use? Which ones are the most important? It depends on who your demographic is and what's in you strategic social media plan. Start with MySpace, FaceBook, and LinkedIn.
Posted Fri Jun 12, 2009
Which Social Media Tools Should You Use?
During research for writing the The Social Media Bible, I investigated more than 200 social media companies and technologies. This is why most everyone is so overwhelmed by social media. There's just too much of it. I suppose that's why the most common question I get asked is; "Where do you start?"
Posted Wed Jun 10, 2009
The Five P's of Social Media--Where Do You Start?
Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are; Profiles, Propagate, Produce, Participate, and Progress.
Posted Tue Jun 9, 2009
The 10 Commandments of Social Media
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As an author of The Social Media Bible, I am often asked, "What do I need to do engage my company, my products, and myself in social media?" The answer is easy: participate. Get out there and get involved. If you ...
Posted Wed May 6, 2009
