Laura Betterly
CEO, Yada Yada Marketing, Inc
Laura considers herself an eclectic serial entrepreneur. Although her first love was playing guitar (she performed in NYC punk bands in the late 1970’s and early 1980’s) she has spent most of her career being a tech geek, handling the marketing and promotion for her clients as well as several of her own projects . She co-founded Visiosonic (PCDJ.COM) in the 1999 and was responsible for the PR and Marketing. As a result, PCDJ gained recognition as the first duel MP3 Player for DJ’s. The free player was downloaded more than nine million times. She forged relationships with other tech companies such as MP3.com and Live365.com and worked with celebrities such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn to name a few. She also co-founded In Touch Media Group which engaged in Internet marketing and PR.
Laura grew up in a hi-tech environment as her father, the inventor of instant-replay, instilled a sound background in business and technology in her at an early age.
She has been a featured speaker at such diverse functions as CES (The Consumer Electronics Show), Winter Music Conference, NARAS, the Grammy’s organization as well as the Federal Trade Commission. Laura has been interviewed extensively and featured in such newspapers as The Wall Street Journal, The Washington Post and Newsday as well as on CNN, CNNfN and NPR to name just a few. In fact, she has been interviewed in and been on over 200 newspaper, TV, and radio shows.
