Lara Lee

principal at Jump Associates

Lara Lee is a principal at Jump Associates, a growth and innovation strategy firm based in San Mateo, California. At Jump, she leads the firms brand community and sustainability practices and is a member of the executive management team. Named one of BusinessWeek's top 25 Masters of Innovation,ö Lara is a frequent speaker at business, sustainability and marketing forums, most recently presenting at the Sustainable Brands09 conference, the Marketing Science Institutes New Art & Science of Brandingö the International IDSA conference and MIT's Futures of Entertainment. Additionally, Lara's commentary and writings on sustainability, marketing and business strategy have appeared in numerous publications, including The Harvard Business Review, BusinessWeek, Forbes and The New York Times.

Lara has over 20 years of corporate experience in strategy, marketing, finance and general management, working around the globe with Fortune 500 organizations. Prior to Jump, Lara was VP of Enthusiast Services at Harley-Davidson, leading a division that included experiential services, a new business incubator and the company's online presence. Over 14 years at Harley, Lara developed numerous self-funding marketing programs, served as founding director for the company's ground breaking museum, launched a rider training business, and led a diverse set of community building programs to attract a new generation of riders, especially women. Lara holds dual master's degrees in business administration and international affairs from the University of Pennsylvania and the Wharton School of Business, and a bachelor's degree in Chinese language from Brown University.