Profile Tags

Educational History

• McGill University, MBA.
  
• San Francisco Art Institute, Bachelor’s degree, 1991.
  

Professional History:

• Internet Marketing Strategist, Amway Japan
• Owner / Partner, Blue Creative
• Creative Director, Scient Japan

Bio

I am a web marketer, social media expert, creative director, brand strategist, digital entrepreneur, MBA candidate, world famous second life artist, father of two frenetic kids, not to mention the founder of Tokyo-based social branding and design firm Blue Creative. I specialize in brand building and marketing communications which fully leverage social applications and consumer generated media. I have over 10 years experience working in innovative agency and corporate environments in both North ...

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Bio

I am a web marketer, social media expert, creative director, brand strategist, digital entrepreneur, MBA candidate, world famous second life artist, father of two frenetic kids, not to mention the founder of Tokyo-based social branding and design firm Blue Creative. I specialize in brand building and marketing communications which fully leverage social applications and consumer generated media. I have over 10 years experience working in innovative agency and corporate environments in both North America and Asia.

Public Profile

http://www.fastcompany.com/user/lance-shields-0

Professional History

Internet Marketing Strategist, Amway Japan

Private, 501-1000 employees, Consumer Packaged Goods industry

I currently am a web marketing strategist at Amway Japan where formulate and implement strategy integrating social media, digital advertising, online branding, ecommerce and web & physical community. For most of 2008, I was a member of the Amway Innovation Team where I worked as lead strategist planning a new multichannel business which combined web and physical community, direct marketing (ecommerce and catalog), a home education program, a school and retail/event spaces. In my first year at Amway Japan, I planned and designed a CRM interface, productivity tools and communication media for our distributors/sales force. Throughout 2007, I was a member of the Amway Global Social Media team and provided expertise and strategy for a social media platform. I was also involved in various new digital projects including the redesign of the corporate site amway.co.jp, the CEO blog and product sales online contents.

Owner / Partner, Blue Creative

Private, Sole Proprietor employees, Internet / New Media / Ecommerce industry

I'm currently in the process of building a digital advertising and social media marketing firm called Blue Creative. As principle, strategist and creative lead, I work with clients to deliver online communication solutions from strategy to design to implementation.

Creative Director, Scient Japan

Private, 51-100 employees, Internet / New Media / Ecommerce industry

I lead the creative team at Tokyo's leading interactive agency. I focused on creating global scale projects that effectively communicated the brands and information of our clients. I managed creative for such clients Hitachi, ANA, Adidas, Inax, Chanel, Yokogawa Electric, Wacom, Mitsubishi Corporation, and Mitsui Trading Company. For the Hitachi global website my creative direction and design won the prestigious Good Design Award in 2005.

Art Director, Agency.com

Private, 501-1000 employees

I worked in the Agency.com San Francisco office with such clients as Visa, i2 and Discovery Channel. Creative business development was a key responsibility, pitching new projects to a wide range of clients during the web boom.

Educational History

McGill University, California, Canada
MBA.
Areas of study: Marketing

San Francisco Art Institute, California, United States
Bachelor’s degree, 1991.
Areas of study: Conceptual Art and New Genres

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