Circa 1997. After an eventful career - 3 years in personal selling, 12 glorious years in professional advertising, 2 (or was it 3?) attempts and near-misses at entrepreneurship, I was this close to opening my own ad agency, actually. But then, by some curious quirk of Karma, I stumbled on to the WWW.
Circa 1997. After an eventful career - 3 years in personal selling, 12 glorious years in professional advertising, 2 (or was it 3?) attempts and near-misses at entrepreneurship, I was this close to opening my own ad agency, actually. But then, by some curious quirk of Karma, I stumbled on to the WWW.
I did a re-think. The WWW was virgin country. There were few communications professionals out here. It was exciting, almost romantic and smelt of huge potential. It was better, after all, to be viewed as the #1 Web Agency, then the 5001th ad agency in Mumbai, India, right?
I jumped straight in, with Rajesh and Ranajit - folks with whom I'd spent my sunnier, almost immortal-feel days of yore, over weekend beers and unbridled revelry, in tow. Pigtail Pundits was thus born.
We cobbled together 3 personal computers. Persuaded Rajesh's dad, to lend us some free space in his garage office. Pooled, our talents - handling large value advertising accounts, knowledge of building brands for fmcg, service companies and creative strategy, a keen understanding of and proficiency in design tools and graphic design. Pumped up, our passion. Packed in, whatever we had gleaned by way of entrepreneurial expertise.
We got in. Learnt along the way. Stumbled. Fell. Bruised ourselves. Broke our noses. But, persevered nonetheless. Always egged on by the pot of gold at the end of the rainbow and an unbridled passion for what we were doing. Our first client took us 28 visits and many more persistent follow-ups on the telephone.
10 years on, we're still umbilically bonded to the WWW. By choice and volition, of course. Suitably chastened, though, by the boom, the bust, 9/11 and the aftermath. We're still around as a result.
It's been one heck of a journey. An exciting roller coaster ride. Today, Pigtail Pundits is 10 strong. Boasts of a huge reputation in the Indian market, prized international engagements and some wonderful clients and relationships across the world. BTW, we do work in Open Source Content Management Systems. We offfer online communications, community and commerce services to clients.
More specifically, we deliver WOW branding, identity creation, interface design, create community site and online shops for discerning clients in Mumbai, San Francisco, Santa Fe, Phoenix, Las Vegas, Seattle, Dallas, Michigan, New York, Toronto and London.
To folks, who understand the power of one-of-a-kind, idea-energised, metaphor-rich, concept-driven story-telling. Folks, who run home-based businesses, small businesses, medium-sized and large businesses. At rates which are darned cost-effective by Western standards.
We communicate, market, service, execute and deliver through email and of late, skype chat. We have made a virtue of non-face-to-face communications and literally thrive on it.
There's nothing that you can't convey through a professional web site,
in a couple of chats or email to anyone, sitting anywhere in the world
- trust, integrity, ability to execute, consulting skills, strategic
advice, systems, processes, marketing inputs, professionalism…. you
name it.
Why, we haven't even met with half our clients. You don't need to meet, to do business nowadays, do you? Visit http://www.pigtailpundits.com to understand how we do it.
http://www.fastcompany.com/user/krishnan-unni
CEO, Pigtail Pundits Web Solutions Pvt Ltd
Private, 21-50 employees, Marketing / PR / Advertising industryAs a Founder Director, I enjoy a variety of roles at Pigtail Pundits.
JBIMS, India
MBA, 1989.
Areas of study: Marketing
Bhavan's College, India
Bachelor’s degree, 1980.
Areas of study: B.Sc [Physics, Maths]
Given the salutary, all-round benefits of embracing a CMS today, both by an agency and by a client, how exactly does one go bout selecting one?
One way would be to go through the entire list at CMS Matrix. The better way would be start from what you want/need.
To answer what you need/want, think in terms of content and functionality of the sites that you need/want:
Content
Functionality
Once you have an understanding of the content/ functionality combinations of the sites that you do, you will be able to match a CMS that does this the best justice.
CMSs can be evaluated by the:
Usually, the larger the community, and the longer that it has been around, the richer will be the extension/ module sets available for that system.
But adoption of a CMS system has something to do with the ease with which folks can implement the CMS.
CMS Matrix lists around 878 [and that list is growing rapidly] Content Management Systems, some paid or commercial, others free and Open Source. What CMS Matrix does effectively is allow you to compare the CMSs along a huge set of features. This can be very helpful if you’re new to CMSs and desirous of looking at a few before settling on one.
What you need to understand in the selection of your CMS is:
Check out the reviews of CMSs at CMS Matrix. I’d suggest that once you have homed in on a few that CMSs that meet with your content and functionality requirements, check out the CMS sites, the forums and the plugin databases of each.
Hang in there for a week and check out what folks are saying about the system and/ or its components/ plugins and then make a wise choice.
Because the systems are getting better, each day, remember yesterday’s choice of a CMS may not be valid tomorrow.
Best of luck!
See All Krishnan's Contacts | See Extended Network
Find PeopleInvite ContactsWelcome to the Mumbai COF group. This group is a...
(46 Members | 2 Discussions)
The focus of this group is on the rise of small...
(47 Members | 7 Discussions)
